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figuration,  feature  mapped, and  cognitive  motivation  of  multimodal  metaphor  in  “Chinese  dream”  series  of PPSAs,  and  to  illuminate  how  pictorial  signs  and  written  signs  interact  with  each other  to  construct  the  metaphorical  scenarios,  propagate  the  ideas  of  Chinese  dream and promote the universality and nationality of this series of PPSAs.  Through this study on multimodal metaphor in “Chinese dream” series of PPSAs, both theoretical and practical significance can be achieved.  Theoretically  speaking,  the  study  on  multimodal  metaphor  in  “Chinese  dream” series  of  PPSAs  can  provide  more  substantial  evidence  for  the  notion  of “metaphorical nature of human thinking” , further testifying the validity of CMT. And, it  also  extends  the  scope  of  CMT  study  that  predominantly  pertains  to  verbal metaphor  to  a  much  broader  area  of  multimodality,  which  has  an  endowment  of approaching the essence of metaphor more directly.  Practically speaking, a better understanding of the new spirit in this era under the leadership of Chairman Xi can be achieved through identifying multimodal metaphor constructed  in  “Chinese  dream”  series  of  PPSAs,  and  interpreting  their  vivid expressions and implied meanings. Moreover, the study on “Chinese dream” series of PPSAs, with their typical themes, high systematization and distinctive characteristics, could  supply  advertisement  designers  with  some  References  in  how  to  achieve universality  and  nationality  in  actual  deign  of  PPSAs,  by  virtue  of  a  comprehensive analysis  of  the  commonly  used  primary  domains,  the  feature  mapped  as  well  as  the aesthetic experience and persuasive effects achieved.   
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Chapter Two Literature Review 

This  chapter  firstly  presents  a  brief  review  of  studies  of  public  service advertisements  made  from  different  perspectives.  And  then,  a  review  of  relevant studies  of  metaphor  from  monomodality  including  verbal  metaphor  and  pictorial metaphor to multimodality such as verbo-pictorial metaphor is followed. 

2.1 Previous Studies of Public Service Advertisements 
Public service advertisements do not aim at promoting products to customers but arousing people’s public awareness (Chen Zhenghui, 2012). This part focuses on the previous studies of public service advertisements from different perspectives.  From the rhetoric perspective, Kenneth Burke’s identification theory is applied to explore the harmonious function of PSAs. For example, Chen Lihong (2010) explores a PSA named “Pass Love - Wash 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。