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of  PPSAs.  As  for  the  object-version  of  the  Event  Structure  Metaphor, the  activities  of  festival,  game  and  agriculture  are  used.  Next,  a  detailed  analysis  of how  these  two  versions  of  the  Event  Structure  Metaphor  are  manifested  in  “Chinese dream” series of PPSAs is made respectively.  

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Conclusion 

This thesis is a tentative exploration of multimodal metaphor in “Chinese dream” series of PPSAs, and this chapter aims to make a conclusion of the major findings of the present study, pointing out the limitations and giving some suggestions for future studies.In  this  thesis,  53  advertisements  are  selected  from  “Chinese  dream”  series  of PPSAs  to  make  a  case  study  on  multimodal  metaphor  in  this  series  of  PPSAs  from three aspects of the modal configuration of source domain and target domain, feature mapped  and  cognitive  motivation.  Within  the  cognitive  linguistic  paradigm,  this research takes the CMT as a starting point and uses the qualitative analysis methods, through which two major findings are obtained.   The  first  one,  as  for  the  JOURNEY  METAPHOR,  FESTIVAL  METAPHOR, GAME  METAPHOR  and  AGRICULTURE  METAPHOR  constructed  in  “Chinese dream”  series  of  PPSAs,  the  source  domains  are  activated  mainly  by  the  pictorial mode  and  the  target  domain  is  presented  by  the  written  mode,  which  enables  the public  to  grasp  the  information  in  a  short  time  span.  Moreover,  a  metaphorical scenario  is  always  rendered  by  the  coordinated  operation  of  the  pictorial  and  written mode.  This  not  only  manifests  the  mini-narratives,  dynamics  and  vitality  of multimodal  metaphor,  but  also  brings  the  public  an  aesthetic  experience  and contributes to the achievement of persuasive function of this series of PPSAs. Besides, the  construction  of  a  metaphorical  scenario  also  meets  the  need  of  “Chinese  dream” series of PPSAs, that is, transmitting a large amount of information in a limited space.
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Reference documents (omitted)  
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