, such as SAS, APAK EXCEL etc (Greenfield 2002 ).
3.5.2 Analysis of Qualitative Data
It is obvious that qualitative data here refers to the data collected by semi-structured interviews and the possible secondary source of data. According to the nature of qualitative data, it is important to develop data categories and to classify them into appropriate categories before analysis, “otherwise the most that can result will be an impressionistic view of what it means” (Saunders et al., 2000, p381). It is also important to recognize the relationship between different categories of data, as well as to develop and test hypotheses with regard to the research question and objectives (Saunders et al., 2000). In reality, it is necessary to develop a provisional set of categories from the research question, research themes and initial propositions, the categories should be closely related to the research question. In short, it is critical to conduct data analysis effectively in order to answer the research question and achieve research objectives.
3.6 Ethical Issues
“Research ethics refer to the appropriateness of researchers’ behavior in relation to the rights of those who become the subject of your work and are affected by the work” (Saunders et al., 2000, p142). They are likely to occur during the whole process of the research: seeking access, data collection, and data analysis and reporting (Skearan, 2000). There are some ethical issues to be considered in my research. First is privacy, which may be seen as the cornerstone of the ethical issues that confront those who undertake research. In my interviews, I will not ask the participants to fill their name and I will keep all the information I have got from the interviews as confidentiality. No matter during the design and initial access stage, the data collection stage or the analysis and reporting stage, the confidentiality and anonymity are always important. I will not attempt to apply any pressure on intended participants to grant access. Once access has been granted, I will remain within the aims of my research project that I shared and agreed with my intended participants. Sometimes, the findings may be used to make a decision that could adversely affect the collective interest of those who will be my participants, it is ethical for me to refer to this possibility even though it may reduces the level of access that I will achieve. The last problem is netiquette, which has been developed to provide a heading for a number of “rules” or
guidelines about how to act ethically when using Internet. Thus, I will pay much attention to the netiquette when I distribute my on-line questionnaire via email.
Moreover, the research does not harm the safe or health of the participants in the research. Thirdly, I will keep the confidentiality of the private information about all participants in the research and also keep the confidentiality of the data collected in the research, and only use the collected data and information for the purpose of research.
3.7 Research limitations
Several limitations were encountered during the research. Firstly, the topic of this dissertation should be quite big, and we have the every reason to believe that any each section of this work should be discussed in a great length of article. From this point of view, the discussion of each section could be relative shallow. The second limitation was “time”. Due to the time constraints of the &tar2
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