英语论文网

The aim of the research is to examine the performance of the business is affected by innovation and entrepreneurship. The objectives of the research were examine the potential ways by which innovation can help an organisation to reduce its cost of operation as well as enhanced its revenue potential to achieve higher profits and to analyse the ways by which innovating organisation can be equipped with competitive tool to achieve higher competitive advantage over other organisation that do not innovate.

The research has noted that Apple combines a hybrid of Bottom-Up, TopDown and Open and closed innovation systems and strategies to create innovative products and processes. With the bottom-up initiatives, the aim is to encourage their employees to be involved through the submission of ideas that they think is viable and worth pursing by Apple. The role of the top managers in the process of developing products is to coordinate and clarify so that mistakes are reduce considerably as the ideas move through the mill. It is in this way that Apple is able to pioneer its stream of new products that creates business spaces and new market niches
Data has been collected from secondary sources and it suggests that Apple's culture of innovation has close linkage with its leadership. Some people have described Steve Jobs as a creative decision maker, charismatic leader and adaptable to changing in the conditions in the market. In addition, there is an indication that Apple is able to get cost advantage through innovation. Apple uses the same employees and technology to innovate into other product areas such as to product computer product like computers, iPad, ipod, Phones, TV, and Software each of which have different depth o product lines, the organisation leverages it cost and enhances its ability to compete effectively and efficiently.该研究指出，苹果结合了自下而上，自上而下和开放式和封闭式创新体系和战略，以打造创新产品和工艺的混合体。与自下而上的举措，其目的是鼓励员工通过提交他们认为是可行的，值得苹果修读思路参与。在开发产品的过程中，高层管理者的作用是协调和澄清，这样的错误是大大减少的想法移动通过磨。正是在这样的方式，苹果能够开拓新产品的流创建业务空间和新的市场利基数据已经收集二手资料，它表明，创新的苹果公司的文化与领导密切联系。有人这样形容史蒂夫·乔布斯作为一个创造性的决策者，有魅力的领导者和适应于市场的条件变化。此外，有迹象显示，苹果有能力通过创新来获得成本优势。苹果采用了相同的员工和技术创新到其他产品领域，如产品电脑产品，如电脑， iPad，iPod的，电话，电视，以及软件每个都有不同深度的产品线，组织利用它的成本并增强其能力有效地参与竞争。
Apple is one of the most profitable organisations in the world. At the end of 2012, Apple’s was worth $108 billion in terms of revenues which was a significant increase from its sales revenue of $65 billion in 2010. 苹果是最赚钱的企业在世界上。在2012年底，苹果公司的收入这是从它的销售收入为65美元十亿在2010年显著增加条款价值为108十亿。

Table of Contents

ABSTRACT 1
Chapter 1 Introduction 4
1.1 Background of Research 4
1.2 Context of Research 5
1.3 Research Aims and Objectives 5
1.4 Research Questions 6
1.5 Relevance of Research 6
Chapter 2 Literature review 8
2.1 Innovation and market share 8
2.1.1 Innovative Development 8
....................................
2.3.2 Apple’s use of open innovation 21
2.3.3 Assessment of Apple’s innovation processes 23
Chapter 3 Methodology 25
3.1 Introduction 25
3.2 Research Philosophy 25
3.3 Research Approach 26
3.4 Research Strategy 27
3.5 Qualitative and Quantitative Way 27
3.6 Secondary Data 28
3.7 Data Collection and Analysis 30
Chapter 4 Data analysis and discussion 31
4.1 Quantitat