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nd in the aspect of cases analysis, there are news, advertising, diplomac humor,network and Teacher-student discourse analysis (Zhang & Kang & Zhao,2009:111 ).Despite all the fruitful and significant findings resulting from previous study ofpoliteness,certain aspects of the inquiry is remained neglecteci such as theinvestigation of politeness strategies in hotel discourse.
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Chapter 2 Literature Review

Previous research about major issues in this investigation are discussed in thischapter. This review is organized into two parts. In the first section, an overview ofprevious studies on the notion of politeness is examined, following by reviewingdiverse approaches to politeness theory by linguists from various schools in differentfields. In the second section, major theories, strategies, and literaiy writings related topoliteness strategy are discussed.

2.1 Previous Studies on Politeness
TheoriesIn pragmatics, there is 狂 great deal of interest in “politeness',to such an extentthat politeness theory could almost be seen as a sub-discipline of pragmatics. Muchhas been written (comparatively litde based on empirical research) and differenttheories and pragmatics have emergecL Inevitably, we find that people are using thesame terms in very differegnt ways, operating with different definitioflf of 'politeness'and talking at cross-purpose (Thomas, 2010:149). The main politeness theories relatedto this study are Brown & Levinson's 'face-saving” theory and the politeness systemof Scollon & Scollon. Hiese two theories will be illustrated in detail.
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2.2 Previous Studies on Politeness Strategy
At the domain of pragmatic strategy, politeness strategy takes an importantposition, because politeness is the core of a successful communication and theharmony between people. Mey (2001) remarked politeness as the cooperative strategy,'pay tbe least but gain the most', Thomas (2010) in his Meaning in Interactionintroduced that most recent work in politeness theory, notably that of Leech andBrown & Levinson have focused on politeness as a pragmatic phenomenon. In thesewritings, politeness is interpreted as a strategy (or series of strategies) employed by aspeaker to achieve a variety of goals,such as promoting or maintaining harmoniousrelations.Politeness strategy is a kind of strategy which uses the implicated meaning of aconversation or the direct/indirect illocutionaiy act, to maintain or change ainterpersonal relationship and do the management of face (Simpson, 1997:155).Therefore, politeness strategy could be implemented by both direct and indirectspeech acts, although indirect speech act relates more than the direct one withpoliteness strategy (Yule,2000:56).
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Chapter 3 Theoretical Framework........16
3.1Scollon & Scollon's Involvement and Independence Strategy.......16
3.2Hugh Raswon's Positive and Negative Euphemisms.......17
3.3Fang Chuacyu's Humor Strategy.......19
3.4The Analytical Framework of Present Study.......19
Chapter 4 Politeness Strategies Applied by Hotel Staff in Service.......20
4.1Involvement Strategies.....................20
4.2Independence Strategies.......25
4.3Euphemism........30
4.4Humor.....................33
Chapter 5 Special Features of Politeness Strategies in Service.......35
5.1Salutation 'You,