英语论文网

withCosmetics advertising and adds a feeling of personal touch.In the process of reading,theability of critical reading thinking is enhanced.By combining the research method of corpus linguistic as well as Appraisal Theory,this thesis further enriches the interdisciplinaryattributes of the Appraisal Theory,excavates the vitality of linguistics to solve real languageissues,and improves previous studies on the combination of corpus and discourse analysis.Corpus is utilized as the research tool to in the study of advertisements,which reflects thepracticality and objectivity of corpus analysis and gives play to the auxiliary role of corpusin discourse analysis.

Chapter Two Literature Review

2.1 Previous Studies on Appraisal Theory and Application

Appraisal Theory was proposed by Martin and some other linguists in the 1990s.Martin firstly proposed the term“appraisal”,then a prototype of Appraisal Theory isemerging.Later in 2000,Martin's paper Evaluation in Text:Authorial Stance and theConstruction of Discourse was published,which brought evaluation theory to the world'sattention.The Appraisal System is a set of resources for expressing attitudes throughlanguage.It consists of three main systems:attitudes,engagement and graduation.Attitudesare the judgments and appreciation of human behaviour,texts/processes and phenomena thatthe mind is influenced to make.

White(1998)applies Appraisal Theory to a systematic study on news reporting.In hisstudy of social evaluation and the position of the text in relation to the author's voice and thereader,he first identified three different interpersonal models of reporting style:the voice ofnews,i.e.the reporter's or commentator's voice.He then summarized the characteristics ofthese voices.

Miller(2004)analyzes the former American president George Walker Bush's speechdelivered on September 12,2002.He mainly verified the applicability of the engagementsystem and found that it could be used to distance or bring closer the relationship withdifferent audiences.

Hood(2004)applies Appraisal Theory to academic discourse,and she examinedgraduate student writing and some published research reports.The results of the study showthat various evaluation resources are actively interacted with each other,thus reflecting theauthor's attitude.This paper is one of the first to explore the distribution of evaluationresources.It provides implications for a deeper application of Appraisal Theory.

2.2 Previous Studies on Advertisements

2.2.1 Research Perspectives of Advertisements

Advertising research has always been a hot topic of academic research,which can besubdivided into the following research fields:advertising language ontology,consumerpsychology,history of advertising development,and advertising communication and form.

The linguistic scope of advertising research includes mainly lexical,rhetorical,pragmatic studies and applied studies.Zhang Lu(2010)discusses the phoneticcharacteristics of cosmetic languages as a facet of the article.Cui Yana(2014)studiesadvertising vocabulary and concluded that cosmetic advertising language is characterized byfrequent use of verbs and adjectives.

Consumer psychology focuses on how consumers process advertising messages and onconsumer attitudes and behaviors.Lin Shengdong and Xuan Changchun(2020)focuses ongroup differences an本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。