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d explored the influence of group characteristics on attitudes towardsocial media advertising.It is argue that immersive experiences can effectively improve userstickiness.

Zhu Shuai(2020)elaborates on the global modernization of advertising history fromthe perspective of the history of global communication thought.He elaborates on the globalmodernization of advertising history,the development of advertising in China's modernhistory in the past century,and presents disciplinary observations and development trends onthe new integration of advertising and design.

Chapter Three Theoretical Framework ......................... 12

3.1 Introduction to Appraisal Theory ............................. 12

3.2 Subsystems of Appraisal Theory ............................. 12

Chapter Four Contrastive Study on the Advertisements .................... 20

4.1 General Introduction to the Corpus ...................... 20

4.1.1 Data Collection .............................. 20

4.1.2 Corpus Construction ....................... 20

Chapter Five Conclusion ............................. 74

5.1 Findings ................................. 74

5.2 Implications .......................... 75

Chapter Four Contrastive Study on the Advertisements

4.1 General Introduction to the Corpus

4.1.1 Data Collection

The data for this study comes from 50 female cosmetic advertisements and 50 malecosmetic advertisements.Based on preliminary research,some internationally known brandsdid not differentiate between male and female cosmetic advertisements according to gender(or had fewer types of differentiated brands),so the author collected brands thatdifferentiated products according to gender,and the types of cosmetic products for differentgenders needed to be more than three to facilitate a more comprehensive study ofinterpersonal meaning,targeting focus to two internationally known brands:Chanel and Dior.Both brands enjoy a high profile in the international cosmetics market and are representativeand typical of the industry.Leading international trendsetters.Their target audience istypically people who value luxury,quality,and prestige,and who have the disposableincome to afford high-end beauty products.In terms of age range,Chanel and Dior maytarget a wide range of ages,from young adults to middle-aged and older-aged adults.Ingeneral,Chanel and Dior's cosmetic advertisements are likely to target regions or marketswith a high level of disposable income,where consumers are more likely to be able to affordtheir luxury products.Some of the regions where Chanel and Dior may focus theiradvertising efforts include North America,Europe,the Middle East,and Asia-Pacific.Within these regions,they may also focus on specific countries or cities that are known fortheir high-end fashion and beauty markets,such as Paris,New York,Tokyo,or Dubai.

Chapter Five Conclusion

5.1 Findings

This article uses appraisal theory as a framework to compare and analyze male andfemale cosmetic advertisements.The study revealed some similarities and differencesbetween male and female cos本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。