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 论文编号：
org200806121839087248 |
| 论文属性：
thesis |
| 论文语言：English |
| 论文国家：Australia |
| 登出日期： 2008-06-12 |
| 字数： 14032 |
| 源程序：
无 |
| 价格：
300 |
| 参考相关附件： |
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| 论文大纲，目录 |
| 关键词搜索：Diamond Model XXX Company Shipping Industry Competitiveness |
A Study on Development Strategies of XXX Shipping Company
Abstract
Shipping industry as a whole has long been a focal interest of many countries in their path to industrialization. Most developed nations including United Kingdom, Germany and Japan have all gone through this phase of shipping industry induced industrialization and this is what China is presently experiencing. Out of all shipping companies in China, XXX Company proved to a new started but competitive one. XXX has been developing for nearly 5years. Its enormous changes began to take place with China's accession to WTO. In other words, WTO brings the driving forces for XXX to strengthen itself and compete in the world market. Professor Michael Porter's Diamond Model is applied in this paper for a competitiveness analysis to substantiate the findings. This paper suggests some developing strategies for XXX Company.
Keywords: Diamond Model, XXX Company, Shipping Industry, Competitiveness
Table of Content
Abstract 1
1. Introduction 2
1.1 Background of the Research 2
1.2 Objective of the Research 3
1.3 Research Methodology 4
2. Literature Review 11
2.1 Conceptions of Shipping Industry 11
2.2 The Separation of Channels 12
2.3 Theory of System 12
2.4 Efficiency Contradict and Profit Source in Shipping Process 13
2.5 International Shipping System Management 14
2.6 Methods of Questionnaire and Interview 16
3. Analysis of Competitive Environment of XXX Shipping Company 21
3.1 XXX Shipping Company 21英语论文网 【http://www.51lunwen.org】
3.2 Competitive Analysis 23
3.3 Opportunity and Risk Analysis of XXX Shipping Company 28
4. Suggested Development Strategies for XXX Company 29
4.1 Optional Strategies for Development and Justification 29
4.2 Aspects of Implementing Development Strategies for XXX Company 30
5. Conclusion 32
References 33
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