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Executive summary

After China's entry to WTO, Chinese economy has been connected more tightly with the global economy. It promotes the foreign capitals' flowing into China and accelerates the growth of Chinese Import and Export. It also brings new opportunity to Chinese Logistics Industry by expanding the logistic market demand, which is a great drive to the development of Modern Logistics.

   On the other hand, the logistics operation should also link itself in line with international rules and regulations, which will bring great impact to the traditional Chinese logistics, transforming it into the modern logistics. Besides, 2007 is the first year after the five-year transition of China's entering WTO. The finance, insurance, retail, transport and logistics are totally opening to outside world, which brings even more competition. The market competition is much fiercer. At the same time, numerous companies in China have realized the difficulty of recruiting experienced and skilled employees. This is becoming a major obstacle for adequate growth.

In this article, the market entry plan of ABC Logistic Co., Ltd will be investigated to show the background of China’s business environment, China’s logistic market structure and the major operation strategy of ABC Logistic Co., Ltd.

                       Market Entry Plan of ABC Logistic Co., Ltd
Executive summary: the introduction of ABC Logistic Co., Ltd (its background and aim of entry into China)

Part 1: The introduction of China’s business environment.
Macro overview of China’s Economy. In political, economical, sociocultural and technological perspectives.

Part 2: Overview of China market structure.
I) Implications of China entry to WTO for your chosen industry sector
II) Current policy and developments for SOE’s
III) Overview of banking system and modern China finance options
IV) International business dispute resolution options
V) Cultural issues for Foreign-China business

Part 3: Analysis of the logistics sector in China
I) Market analysis in 5 PORTER’S DIMENTION
II) Competitors
III) Customers
IV) Business opportunity

Part 4: Structure of ABC Logistic Co., Ltd & strategy:
Analysis of the company structure in financial, HR, technological, etc aspects.

Conclusion
Reference