Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:51lunwen论文属性:调研报告 Research Proposal登出时间:2008-07-17编辑:点击率:3384
论文字数:3247论文编号:org200807171057592448语种:英语 English地区:英国价格:$ 22
关键词:Relationship MarketingCase AnalysisBusiness ContextStrategyCRM SystemImplementation
Relationship Marketing:Case Analysis
Table of Content
1. Introduction 2
2. Status Quo of Case Company 2
2.1 Business Context 2
2.2 Mission and Driver 2
2.3 Strategy 3
3. Improvement of CRM System of Case Company 3
3.1 Business Transformation 3
3.2 Proceeding with SAP CRM 4
3.3 CRM Strategy: Defining Key Performance Indicators 5
3.4 Implementation 5
3.5 Evaluation 6
4. Conclusion 6
References 6
1. Introduction
A International Corporation USA was a large electrical retail group established in 1954 and is the fully-owned U.S. subsidiary of ABC Industries Ltd. ABC Industries started in 1928 by manufacturing sewing machines and is a world leader in sewing machines for home and industry. ABC Industries is now concentrated in four major areas consisting of the information and document business, the personal and home business, the machinery and solution business, and the retail chain and real estate business. The Business Machine Group operates in a hypercompetitive market with relatively fragile margins. It is extremely sensitive to fickle customer loyalty, and is therefore a major focus for CRM and this ROI study. ABC sells its product line through various dealers, resellers, retailers, office superstores, and distributors
共 1/1 页首页上一页1下一页尾页