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企业业务层面的战略集中在发展一个公司特定的模型，这将使企业获得其经营方面相对于竞争对手的行业竞争优势。业务战略将重点放在公司或业务部的产品在特定的行业或市场细分上提高其竞争地位。在业务层面的策略探讨的问题是：
一个公司如何才能最好地在他们的行业中竞争呢？

例如本田汽车，在日本的国内市场，并在国际上运作。因此业务战略应该是聚焦在如何击败国内以及国际市场的竞争对手，像马自达，三菱，大发，铃木，丰田和日产尼桑和国际市场上的竞争对手，如通用汽车，克莱斯勒，福特汽车公司等。

在制定业务战略时，企业要考虑如何才能在每个行业竞争中处于最佳水平。因此，业务层面的战略需要制定每一个具体业务的战略。举例说，本田应该未摩托车生产部门制定一个单独的业务战略，以构建优与对手竞争优势。

Business level strategy concentrates on developing a firm specific model that will allow the firm to gain competitive advantage over its rivals in the industry such as in which it operates. Business strategy would focus on improving its competitive position of a company's or business unit's products within the specific industry or market segment that the company and/ or its business units serve. The question explored in business level strategy is:

How a company can best be competed in the industry that they are in?

 

For an example Honda motors, Japan has a domestic market for its products and also it operates internationally. Thus business strategy should be crafted focussing on the ways of how it out beat the domestic competitors who operates both in the domestic market and as well as the in the international market like Mazda, Mitsubishi, Daihatsu, Suzuki, Toyota and Nissan and competitors in the international market like General motors, Chrysler, Ford Motors etc.

 

In formulating business level strategies, firm should consider how best it can compete in each of the industries it operates in. Thus business level strategies require crafting the strategy and positioning the firm in each of its business. For an example Honda should formulate a separate business strategy for its motor cycle production section that attempts to add build competitive advantage over rival, motorcycle manufacturers. And there should be another business level strategy for its auto mobile manufacturing division that addresses the ways and means of competing against rival automobile manufacturers and a separate strategy for power products (engines, portable generators, lawnmowers, outbound motors) manufacturing division that attempts to build competitive advantage over power product manufacturers in the industry.

 

Corporate Level Strategy 企业层面战略

Corporate strategy is to a firm's survival and success and it is largely about the choice of the direction for the firm as a whole. I.e. Corporate level strategy describes company's overall direction in terms of its general attitude towards growth and the management of its various business and product lines. Corporate strategy is concerned with two key questions,

 

What business should the company be in to maximize the long term profitability of the organisation?

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