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Proposal for a Research on Attendees’ Satisfaction Level of UoH’s Forum
Table of Content
The Brief 1
1. Objectives 1
2. Research Design 3
3. Data Collection – Methodology 3
3.1 Considerations 3
3.2 Collection Process 4
The final questionnaire for the attendees is: 5
4. Sampling Plan 6
5. Data Analysis 6
6. Time to Completion and Budgets 8
7. Personal Involved 8
8. Questionnaire 8
Bibliography 10

The Brief
For the last two years The University of Hertfordshire (UoH) has organised an annual forum for market research professionals. Each year, about 100 people normally attend the forum which is held in a lecture theatre on the de Havilland campus. So far, UoH has not assessed how satisfied attendees are with the event. Therefore, UoH wants a market research on the satisfaction level of the attendees so as to decide the future development of the forum. Then this proposal is provided for the carrying out of the market research. Severn parts are mainly included in the proposal.

1，handbook，里面有写作的框架，要求，上届学生作业的feedback.
2,Referred/Deferred Coursework Assignment Details
3.一份上一届写别的题目得了B2的作业，要求基本一样，老师也是同一个。
4，另一份得分C1的作业，明日补发过来。
  
作业的内形大概于一个research proposal, 就是相当于几个调研公司都想争做一个项目，结果分别提供不同的调研计划书给客户，来赢取这个合同。这个老师强调细节，比如说要去大型化工厂做问卷调查，她 就会问为什么你选择去那种地方，你如何知道这个城镇周未有这么几间工厂？比如设计research 人员名字时只写一个Mary,他会说不够正式，必须用全名，很多这些数据都得最后出现在appendix里面，在最后她还有要求做两份不同格式（一个 qualitative，一个Quantitative ）的问卷调查，问题要求每份在八九个问题左右。

MODULE TITLE: Marketing in Action

MODULE CODE: MBSP0242

Referred/Deferred Coursework Assignment Details.

Taking both a product and a service of your choice you are to identify the elements of the marketing mix that are addressed in:

a)  A newspaper advertisement for both the product and the service
b)  A Press Announcement associated with the company that produces/supplies the product and service.

You are then required to research how the markets within which the product and service are provided are segmented and how the evidence you have found positions the product/service within any or all of the segments identified.

Finally, you are asked to comment on the effectiveness (or perceived effectiveness) of the advertisement and press announcement in satisfying the needs of the segments identified.

To be submitted by FRIDAY 11.8.07 via recorded delivery to:-

WORD LIMIT: 2000 words