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Abstract: This paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis and examination of relevant secondary data culminating in a conceptual model. Although extensive research has been conducted in the three separate areas of quality, value and satisfaction, to date no work has been reported attempting to develop macro models that capture the concepts and their potential interrelationships. Such macro models could enhance the communication and stimulate further research for sport Marketing scholars. This paper proposes a model apposite for further research  and  in  the  process  leads  to  the  potential  confirmation,  rejection  or,  indeed,  adaptation  of  the conceptualization of sport services.

Executive Summary 

Sport  marketing  research  is  rapidly  being accepted  into  the  generic  frameworks  of services marketing. To further advance sport services-specific  research,  some  of  the unique  features  of  sport  will  be  used  to introduce  a  conceptual  model  that  includes the  major  service  marketing  constructs  of satisfaction, quality and value. Since people predominantly  watch  live  sporting  events  in purpose-built  facilities,  the  sporting  stadium features  as  the  primary  means  of  sport service distribution.  The relevant literature in that  particular  context  is  reviewed,  in particular:  the  work  pertaining  to  marketing spectator sport services in the context of the sport facility; the targets of service quality in sport  (the  core  product,  service  co- production  and  sportscape  features);  the work on different types of value, as proposed by  Ruyter,  Wetzels,  Lemmink  and  Mattsson(1997);  and  the  extensive  work  of  Oliver(1980,  1981,  1989,  1993),  Oliver  and  Burke (1999), Oliver and DeSarbo (1988) and Rust and  Oliver  (1994)  in  the  area  of  customer satisfaction.  The  constructs  of  satisfaction, quality  and  value  are  introduced  and consequently are integrated in a model that is intended to guide researchers and managers towards  thinking  “holistically”  about  the constructs  and  their  interrelationships.  The core  product,  service  co-production  and sportscape  features  are  used  to  argue  that service  quality  and  service  value  are antecedents  to  service  satisfaction.  This  is extended with findings that different types of value  lead  to  different  types  of  satisfaction, and  that  different  types  of  satisfaction  are applicable  to  different  components  of  the sport product. Some research 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。