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论文作者:51lulnwen论文属性:报告 Report登出时间:2008-11-27编辑:点击率:5647
论文字数:3935论文编号:org200811271928035271语种:英语 English地区:英国价格:$ 22
关键词:StandardizationAdaptationAlibabaEurope Marketing Strategy
Standardization/Adaptation----Alibaba Europe Marketing Strategy
Introduction
1.1 About Alibaba.com (2153)
Alibaba.com is the world leading online B2B (business-to-business) marketplaces especially for small- and medium-sized (SME) enterprises with services in over 200 countries and product listings in 34 categories, including industrial supplies, electronics, textiles, chemicals, home supplies, apparels and fashion etc. Alibaba was founded in 1999. Its operational headquarters is based in Hang Zhou, China.
Alibaba.com operates two marketplaces. The international marketplace (www.alibaba.com, English language) helps to connect global importers and exporters, while the China marketplace (www.alibaba.com.cn, Chinese language) services suppliers and buyers trading domestically in China. Alibaba provides basic services to all registered users for free. The company generates the majority of its revenues by selling membership packages and value-added services to suppliers. As of June 30, 2008, our combined marketplaces had 32.5 million registered users, an increase of 32.5% year-on-year, of which 5.6 million were from the international marketplace and 26.9 million from the China marketplace. Alibaba.com recorded net income of RMB 697.2 million, up 136.2% year-on-year, for the first half of 2008. Revenues were up 47.8% annually to RMB 1.42 billion, including RMB 481.6 million (34%) from the China marketplace.
1.11 About Alibaba Group
Alibaba.com was incorporated in September 2006 as a holding company for the B2B businesses of the Alibaba Group. Alibaba Group is a global e-commerce leader and the largest e-commerce company in China. Since it was founded in 1999, the Alibaba Group has grown to include six core member companies:
• Alibaba.com - is the Alibaba Group's flagship company and the leading B2B e-commerce company in China, serving small and medium sized enterprises in China and around the world.
• Taobao - Since its founding in May 2003, Taobao has risen to become the largest C2C and B2C marketplace website in China with more than 30m registered users and over 65% domestic online auction market share.
• Alipay - China's leading online payment service by both number of users and total transaction volume. It enables individuals and businesses to securely, easily and quickly send and receive payments online. As of December 2006, Alipay had more than 33m users and daily transaction volumes exceeding US$12.8m (RMB100m), through as many as 460,000 daily transactions.
• Yahoo! China - Yahoo! China is a leading Chinese search portal. It serves as an advertising platform for China's SMEs and provides Chinese Internet users local search results. It is ranked #3 search engine in China, measured by market share, behind Baidu and Google China.
• Alisoft - Provides online, on-demand business software services to SME’s. A web-based e-commerce software package has been developed to serve SME clients and enables its users to access and manage their CRM, inventory, sales, finance and marketing information and communications tools via a simple website.
• Alimama - an online advertising exchange for web publishers and advertisers to trade o本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。