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Introduction
Business corporation is affected and influneced by marketing attribute and determinants that induce or pressures the 代写term paper firm’s market edge and market performance entirely. Suitably, such attribute and determinants are the one’s credited in deciding and verifying whether the corporation has met their corporate mission and vision and if they are proficient to please and comply with fulfillment of their buyers (Oliver, 1997). Consequently, there are quite a few tactics and styles that can be deliberated so as to uphold market advantage and corporate competencies within the business market. A number of marketing methods and styles confer stress in the long-term maintenance and fulfillment of the consumers by the provision of their quality products or services which truthfully suit their demands and needs. While these marketing methods and styles have been employed and applied for various purposes within the consumer’s life cycle, acquiring and maintaining consumers remain its prime objectives. At this period, the deliberating of such methods and styles had enhanced as businesses confer more priority to their markets. Aside from that, transitions in the consumer trends had cause the enhanced interest of businesses for the marketing style and method.
Background of the Proposed research
1.2.1 Overview of British Airways
Literature Review
Customer relationship Management Concept
1.2.3 Managing consumer relationship and Marketing
1.3 Proposed research Objectives
1.4 Proposed research Questions
PROPOSED RESEARCH METHODOLOGY
3.1 Introduction
Proposed research Design
3.3 Participants
3.4 Proposed research Instruments

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