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论文作者:留学生论文论文属性:学期论文 termpaper登出时间:2011-03-03编辑:anne点击率:2447
论文字数:3523论文编号:org201103031800003544语种:英语 English地区:英国价格:$ 33
关键词:CONSUMER BEHAVIOUR ANALYSISVIRGIN ATLANTIC AIRWAYSDecision-makingPromotion Strategies
1. Introduction
1.1 Background
British Virgin Atlantic Airways is referred to as “Virgin Atlantic Airways”. It is the second biggest long-distance international airline company in UK. The Virgin Atlantic Airways are well-known by the high quality services and values on innovation. It was estiblished in 1984. Virgin Atlantic Airways is a 英国市场类作业代写subsidiary of Virgin Group, which owns 51% stocks of it, and the Singapore Airlines has 49% stocks.
Table of Content
1. Introduction
1.1 Background
1.2 Objectives
2. Situation Analysis
2.1 Consumer Analysis
2.2 Current Market Analysis
2.3 Problem Statement
3. Problem Resolutions and Decision-making
3.1 Satisfy Consumers Needs
3.11 Consumers Perception and Learning
3.12 Consumers Motivation and Values
3.13 Self-identity and Consumers Attitudes
3.2 Overcome Competitors’ Aggressive Promotions
3.21 Pricing Strategies
3.22 Promotion Strategies
3.3 Decision-driven Scenario on Environment Friendly Services and Products
3.4 Other Relevant Solutions
4. Recommendations
5. Conclusion
6. References
6. References
[1] Solomon, M. R.(2008) Consumer behaviour: buying, having and being 8th ed. Prentice Hall
[2] https://www.virgin-atlantic.com/
[3] Neal C. and Quester P. (2006) Consumer behaviour: implications for marketing strategy 4th ed. Australia: McGraw-Hill
[4] Mooil, Marieke K. de (1943) Consumer bebavior and culture: consequences for global marketing and advertising London: Sage Publications, https://www.51lunwen.org/marketing/ Inc.
代写需求
论文题目:consumer behavior
论文语种:英文
您的研究方向:市场营销
是否有数据处理要求:否
您的国家:英国
您的学校背景:
要求字数:3500
论文用途:硕士课程论文 Master Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明: