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situation of the online games……………………………26
4.1.2 Risks analysis of online games………………………………………………...26
4.2 Introduction of World of Warcraft……………………………………………….27
4.2 1 World of Warcraft ……………………………………………………………28
4.2.2 Marketing strategy of the World of Warcraft…………………………………28
4.2.2.1 Product strategy ……………………………………………………………..28
4.2.2.2 Price strategy…………………………………………………………………29
4.2.2.3 Distribution channel…………………………………………………………30
4.2.2.4 Promotion strategy ……………………………………………………….31
4.2.2.5 Online advertisement…………………………………………………………33
4.3 Data analysis from the perspective of 4C………………………………………33
4.3.1 Customer ………………………………………………………………………34
4.3.2 Cost ……………………………………………………………………………34
4.3.3 Convenient ……………………………………………………………………34
4.3.4 Communication ………………………………………………………………35
4.4 Questionnaire analysis…………………………………………………………..35
4.5 SWOT analysis…………………………………………………………………..35
4.6 Recommendations………………………………………………………………..36
4.6.1 The product strategy……………………………………………………………38
4.6.2 The price strategy………………………………………………………………38
4.6.3 The distribution channel………………………………………………………39
4.6.4 The promotion strategy………………………………………………………39
4.6.5 The online advertisement……………………………………………………39
Chapter 5 Conclusions ………………………………………………41
5.1 Summary………………………………………………………………………41
5.2 Limitations……………………………………………………………………46
Bibliography……………………………………………………………………….47

Bibliography

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Creswell, J. (2003). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Thousand Oaks, C本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。