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1.0简介
    英国啤酒公司的同质化现象日益严重，啤酒企业之间的竞争已经演变成一个企业的营销和竞争战略。从传统的价格竞争，质量竞争，再到如今的品牌竞争，消费者更理性地选择品牌竞争的赢家。事实上，国内啤酒品牌之间的竞争变得更强，已成为国际竞争中门（斯特德曼·格雷厄姆等人，2001）。因此，创新的品牌营销战略在很大程度上决定了品牌的前途和命运。
   正如我们都知道的：在伦敦奥运会上，机会是无限的。留学生营销报告如何把握商机，如何做成大生意？企业家参与国际竞争的市场，甚至可以看到奥运会作为国际企业和产品的品牌是一个很好的机会，它点燃了丰富的关联（亚当Blake，2005年）。

1.0 Introduction
With the phenomenon of the homogenization of British beer companies are increasingly serious, the competition between the beer businesses has evolved into a companies Marketing and strategy of competition. From the traditional price competition to quality competition, and then to today's brand competition, consumers more rationally choose brand competition winners. In fact, competition between the domestic beer brands becomes stronger, has become an international competition in doors (Stedman Graham, et al., 2001). So, the innovation of brand marketing strategy is largely decided by the brand's future and destiny. 

As we all know: In London Olympics, the opportunities are unlimited. How to grasp business opportunities, how to make big business? Entrepreneurs to participate in international competition in the market that even see the Olympic Games as an international corporate and product brands as a good opportunity, and it ignited a wealth of associations (Adam Blake, 2005). 

Content Table

1.0 Introduction 2

2.0 Olympic Marketing of ABC Beer Group 3
3.0 Olympic Marketing Strategy Design of ABC Beer Group 5
3.1 Brand Internationalization Promotion Strategy 5
3.2 The persistence strategy for brand building 7
4.0 SWOT Analysis of Olympic Marketing of ABC Beer 8
4.1 Strengths (S) 8
4.2 Weakness (W) 8
4.3 Opportunities (O) 9
4.4 Threats (T) 9
5 Implementation of Conditions of Olympic Marketing of ABC Beer Group 10
5.1 Preparation of financial and material resources of Olympic marketing of ABC Beer Group 10
5.2 Human resources and organizational structure of Olympic marketing of ABC Beer Group 10
References 12

References

Adam Blake (2005) The economic impact of the London 2012 Olympics, Matthew D. Shank (2009) Sports marketing: a strategic perspective, Fourth Edition, Prentice Hall

Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti (2001) The ultimate guide to sports marketing, 2nd Edition, McGraw-Hill
Lindsay M. Campbell; Franklin G. Mixon(2005) Property Rights and Olympic Success: An Extension, Atlantic Economic Journal
Kathleen Anne Farrell; W. Scott Frame(1997) The Value of Olympic Sponsorships: Who is Capturing the Gold, Journal of Market- Focused Management
Mohamed Mzali(2000) The Olympic Spirit and Education, Prospects
Frank A.G.Butter; Casper M.Tak (1995) Olympic Medals as an Indicator of Social Welfare, Social Indicators Research
William L.Shanklin D.B.A.(2002) Relections on the Future of Marketing, Journal of the Academy of Marketing Science
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