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论文题目：新西兰市场营销课程作业：Analysis of the way and barriers of using Twitter
论文语言：英语论文 English
论文专业：营销
字数：1500
学校国家：新西兰
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您的学校：UOA
论文用于：BA essay 本科课程作业
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新西兰市场营销课程作业：Analysis of the way and barriers of using Twitter

1.0 Introduction

The formation and growth of the social Media have become a new marketing pattern with vital strategic meaning, especially in changing the traditional communication manner and reforming the whole marketing idea and practice. The emergence of social media in marketing provides new opportunities for the enterprises. The birth of social media is a new platform for business to contact and integrate into consumer. Twitteras one kind of social media is a social network and it provides micro-blogging services. It uses wireless networks, cable networks and communication technology to pass instant message which is a typical application of the micro-blogging. Twitterallows the users to send their latest trends and ideas to mobile phones and personal websites not only to individual in the form of text messages. This essay will firstly discuss the way Twitter is used by most companies. Following this, it will select a company who does not use Twitter and explain barriers to adoption. Finally, it will examine how they could profitably adopt it without incurring excessive costs.

和社会媒体的增长形成已成为具有重要的战略意义的新的营销模式，特别是在改变传统的通信方式和改造整个营销的理念与实践。在营销社会媒体的出现为企业提供了新的机会。社会媒体的诞生是企业和消费者接触融入一个新平台。twitteras一种社会媒体是一个社交网络，它提供的微博客服务。它采用无线网络技术，通过即时消息是微博客的典型应用网络和通信电缆。twitterallows用户发送他们的最新的趋势和思路对移动电话和个人网站不仅给个人以短信的形式。本文将首先讨论推特是多数公司使用的方法。在此之后，它会选择一家不使用推特和解释采用的障碍。最后，它会检查他们如何都可以有效地采取它没有产生过多的成本。

2.0 The way Twitter is used by most companies
3.0 Barriers to adoption Twitter for Bluegala
4.0 How Blue gala could profitably adopt it without incurring excessive costs

5.0 Conclusion

In conclusion, Twitter is used by many companies in many ways. It can be used to improve customer service, disseminate information on product brands, strengthen customer relationship management and monitor public opinion. Barriers to adoption Twitter for Blue gala are mainly the nature of Twitter that is changeful,the costs and the safety problems. To solving these problems, Blue gala can mobilize the employees to help to promote the product and use advertising trend to advertise on the Twitter.

6.0 Reference

Capriotti P., 2011. Communicating Corporate Social Responsibility through the Internet and Social Media. Communication & Media Studies, 20(6), pp. 508-514.
DiStaso M.W., 2011. How public relations executives perceive and measure the impact of social media in their organizations. Public Relations Review,15(2), pp.32-48.
Edvardsson B., 2011. Does service-dominant design result in a better service system? Journal of Service Management. 45(3), pp.15-18.
Kaplan A.M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 16(2), pp.95-108.
Mangold W.G., 2009. Social media: The new hybrid element of the promotion mix. Business Horizons, 29(4), pp. 225-232.
Roderick J. B., 2011. Customer Engagement-Conceptual Domain, Fundamental Propositions, and Implications for Research. Journal of Service Research, 14 (3), pp. 252-271.
Schudson M., 2009. The New Media in the 2008 US 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。