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3 Research Design and Methodology 12
4 The marketing strategic of China Telecom’s 3G business 15
4.1 China Telecom 15
4.2 The internal and external environment 17
4.2.1 The internal environment 17
4.2.2 The external environment 19
4.2.3 SWOT analysis 23
4.3 The investigation of marketing strategic of China Telecom’s 3G business 25
4.3.1 The analysis of marketing strategic of China Telecom’s 3G business 25
4.3.2 Production 25
4.3.2 Price 27
4.3.3 Place 29
4.3.4 Promotion 31
4.4 The marketing strategic of China Telecom’s 3G business 33
4.4.1 The market segmentation and target market section 33
4.4.2 Market positioning 34
4.4.3 Make and carry out marketing strategic of China Telecom’s 3G business 34
5 Conclusions 42
5.1 Summary of project paper 42
5.2 Discussion and Finding 45
5.3 Conclusion 49
5.4 Research Contribution 50
5.5 Limitation of the study 50
5.6 Suggestion for Future Research 51
Reference 51
Acknowledgement 54
Appendix 55

1 Introduction

1.1 Background
3G is the 3rd generation mobile communication technology, which is also named international mobile telecommunications-2000, it is cellular mobile communication technology support to high-speed data transmission, and can transmission sound and information, the speed can more than several hundred Kbps. Actually the communication technology has experience 1G、2G（CDMA）, then development to 3G, the different between 1G、2G and 3G are 3G has higher speed data transmission, it has three standards, which includes WCDMA(Europe)、CDMA2000(USA)、TD-SCDMA(China). In2000, the International Telecommunications Union(ITU) made sure the four mainstream radio interface standard, includes WCDMA、CDMA2000、TD-SCDMA and WIMAX. As the development of 3G, China also development the 3G business, the China’s telecommunication industry also in the rapid development stage, but due to the Fixed-line telephone business is gradually shrinking, the 2G business difficult to meet the increase telecommunication speed and business demand. At the sometime, the telecom operators of China cannot full service operation due to the policy, the high speed development of mobile communications made the China Mobile dominate the market.

Reference

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