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nce the game through the formation of a small real relationship interesting extension . And happy network provides some ancillary functions , such as " Friends impression" so that they can see what is in my eyes the image of a friend , " the slave trade " game can be set to their slaves friends , to bring their own psychological vanity satisfied , and " grab spaces ," the report on illegal parking has reached a prank among friends demand , this series is not very honest "private demand " through the " game entertainment " eliminates the reality of social relations "face sense ", but this demand has not completely virtual, is based on the reality of social relations , to meet this demand and have to have the participation of the Friends group , the whole " collective participation " is brought about by the experience " fresh " , is the first . This fresh experience , it needs not demand that already exists , not even the potential demand , but to create out of the fresh demands. Before contacting the user , perhaps never had such a demand, but once created , the user will feel super- fresh , re-use of social networks spread , it will naturally get explosive results.

Kaixin successful branding in addition to more than a few reasons, but also in a wide range of cooperation and business innovation . If used alone as a SNS website , happy network product placement is also very successful , such as games , when the user selects to earn money , optional addition to doing ordinary work , there wanglaoji branch manager and W715 sound of people can choose and reward the work of these two to be more work than the other , and therefore it is easy for the user to select these two work, so users of these two companies has deepened the impression , it may explain why so many companies are willing to cooperate with the happy network . Remove placement success , the happy network also carried out with various organizations of extensive cooperation , various agencies within the system to open the Users page , such as cooperation with sold-out network , the site selected for the sold-out network buy supplies providers, which opened in fun online buy services ; Meanwhile , the creation of institutions and celebrity pages, special pages hold events in order to obtain revenue , third-party components to open web game operator transformation , multi- way along, are virtually the happy network brand enjoys popular support .

Happy network 's success is the viral marketing and word of mouth marketing to achieve the ultimate results.

Baidu Encyclopedia in the viral marketing is defined as : Viral marketing is by directing people to send messages to others or absorption friends to join a program to increase their visibility or sell products and services. Kaixin undoubtedly well fulfilled this definition. Stealing food , the sale of slaves , reprint and other gameplay , are virtually motivate users to their friends and colleagues , it also brings happy network user base . In each of the small happy network game, have a " Tell a Friend " option , each successful pull into a friend , you can get virtual currency rewards, but these games are often more friends , more lucrative results , coupled with these games are free, equal happy network gave valuable products and services, provides the simplest and most basic way of transmitting in本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。