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实例分析开心网的口碑传播策略和广告植入模式 [4]

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2013-10-29编辑:yangcheng点击率:5359

论文字数:1409论文编号:org201310211839353227语种:英语 English地区:中国价格:免费论文

关键词:口碑营销广告植入

摘要:开心网成功的品牌塑造除了以上几种原因外,还在于广泛的合作和经营创新。若单独作为SNS网站,开心网的广告植入也是非常成功的,比如游戏中用户选择打工赚钱时候,可选择的除了做普通的工作外,还有王老吉分公司经理和W715的音响达人可以选择,而且这两样工作的报酬远比其他工作的要多,因此也很容易让用户选择这两样工作,从而加深了用户对这两个公司的印象,也就可以解释为何许多企业愿意同开心网合作。

sting and other services. It is understood that , as of June 30, 2010 , happy network has over 86 million registered users , an average of more than 50 million monthly active users log in every page has been accessed more than eight billion times a day, happy users stay 1.5 billion minutes vegetables . Alexa website ranking in the world , ranked China Kaixin website eighteenth , ranking Chinese SNS website first. Happy network has grown to become China 's largest and most popular social networking sites (SNS), and to continue to maintain a good momentum of development of China's SNS leader. ( Specific figures and information from Baidu Encyclopedia )

" Marketing to the game play ," happy network should be on the best interpretation , there is no large-scale advertising, a simple vegeteal the happy network onto the social networking site in the Competition . Kaixin web design is not considered advanced , but it does the most intelligent design. Shown in Figure 1 , when the registered account login into the happy network , you will find the user home and not a lot of content , in addition to information about the user interface and the central message center , the only prominent is that a bunch of navigation on the left of the . Navigation on a lot of things , the top is inherent in some of SNS website "Photo" , "Diary" features such as navigation , the following is Kaixin weapon ---- those simple but fun web games. It is worth mentioning that, in the happy network, QQ space aside similar to those of the " recent visitors " and " My Friends " and other columns set up , there are a happy group of online communities navigation group , ie you happy network users can join a wide variety of interesting group , Friends of the same dish to create their own world together , exchange ideas , web games is the equivalent of an additional service .

As for the happy network logo, but also will simply do the extreme. A happy and smiling stars, is a sign of a happy network , for god 's mouth and shining eyes , with users happy, but also point to understand the happy network 's brand theme : happy.
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