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e hearts of every person mainly expressed sincere and simple love of sport , whether at work , learning, life, or on the side of people and things , as long as love once more we will be able success. Although the slogan is very positive, but it is easy to generate fuzzy consumer brand confusion [ 8 ] .

361 degrees to conduct market segmentation to identify gaps in the market or the market have been developed but can not meet consumer demand, and business conditions combined with their own advantages , as their core product , step up publicity efforts to inform consumers clearly breed professional concept. Core products in a clear , based on the use of existing resources and good reputation to sell a logical extension products enable enterprises to further expand and results of further growth . Consumers also can take advantage of the existing brand awareness and recognition of degrees , sub-brand or a new product launch , a shorter time and lower risk and quickly occupied the market.

In the fierce market competition, in order to build a strong brand recognized by the market , we must insist on technological innovation. 361 degrees to adhere to science and technology, developed with its own core technology products recognized by the market . Can learn from Nike in product development center to allow more participation of researchers , such as kinematics, materials science, biology, industrial design , etc., to superior product development capabilities, the constant introduction of professional features with popular appearance and movement products, trendsetting style and reassuring quality [ 9 ] . It can also be separated from product management and brand management , focusing on technological innovation, product development and brand marketing , at the same time human , material and financial integration , concentrating engage in innovation , continuous introduction of new products to meet the needs of more consumers , attract potential customers to consolidate consumer brand loyalty , reputation.

Brand positioning is to create the basis of the brand , is a prerequisite for successful brand management , brand image and also to find the best combination of target consumer groups in the process . 361 degree brand appeal should be combined with the target consumer group , once positioned , we must uphold for a long , after all, a brand customer has no obligation to put extra attention , companies only with a certain length of time, in a subtle way the brand positioned to establish in the minds of consumers . In this competitive market, enterprises must continue to adhere to the established brand positioning , and strengthen brand image , companies must continue to understand the competitive situation , the consumer as well as the future direction of development goals

As a national sporting goods industry-leading brands , 361 degrees has been to support the development of Chinese sports mission. 361 degrees can make use of their own economic strength and good reputation in the market , while vigorously cooperate with domestic events can also have commercial value and local events , in cooperation projects carried out a number of local traditions , you can also play an active role in their own , so you can make consumers more familiar with the brand , you can also tap more potential consumers , but also for their own brand and establish a good image.

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