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visitors may be using links and menus. Try some controlled A/B tests to measure and optimize navigation, trust elements and design (form security, etc.).
• Incentives – What motivates these visitors to advance through a conversion step ? GT can be a compelling incentive. These low or free cost incentives provide enough value to visitors to make them want to provide you with their information and grab their interest. Measure other incentives and the success of GT and compare successful offers with those that are less successful. Optimize GT incentives around the top performing results (.R. Kothari and C. Jain, 2003)
• Qualified Traffic – the visitors with a purpose are more likely to convert. It is possible to create interest for new visitors to GT, but it is more effective and far easier, to convert visitors who came to GT site with intentions and understanding to learn more or even purchase. To analyze conversion ratio trends. Then compare these to channels and campaign performance which drive the most leads. Optimize budgets and creative around the marketing efforts and the top performing channels.
In word, to be competitive today, GT really need a robust Web analytics tool to help GT manage their programs. At a minimum, GT needs a program that allows GT to:
• Collcting campaign IDs and Defining campaign variables, including them in the URL of GT marketing pieces.
• Classifying campaign IDs, page names, and track and other values into categories by campaign report
• Utilizing proprietary tools (such as Omniture SAINT) to campaign metrics and customize attributes
• Tracking revenue and effectiveness across all channels and campaigns—including conversion processes and the path from online lead generation to offline relationship building
• Tracking by specific variables, such as the geography
• Importing and analyzing external metrics
• Building customized dashboards to allow GT to readily determine overall efficiency of campaign and evaluate KPI performance at a glance.

5. Promoting the website

. Include GT URL on Stationery, Literature and Cards.This is a no-brainer traditional promoting way that is sometimes overlooked. Make sure that all reprints of cards, brochures, stationery, and literature contain GT web URL. And see that GT printer gets the URL syntax correct.
. Write a Page Title.Write a descriptive title for each page of 6 to 8 words. And Remove as many filler words from the title, such as "and," "the," etc. This GT page title will appear hyperlinked on the search engines when GT home page is found. Entice searchers to click on the title of GT home page by making it a bit provocative. Place this at the top of the webpage between thetags, in this format:Web Marketing Checklist (It also shows on the blue bar at the top of GT web browser.) Plan to use some descriptive keywords such as GT hotel along with GT on GT home page. If GT specialize in that's what people will be searching for and silver bullets, don't just use GT hotel name "GT hotel." use "Silver and Platinum Bullets – GT hotel." The words the investors are most likely to search on should appear first in the title (name "keyword prominence"). Remember, this GT title is nearly GT ‘S entire identity on the search engines. The more invest