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> 6. Setting up the Information department

Setting up the Information department:
Primary Responsibilities of information department:
Service of weekly, quarterly reports and monthly to support the tracking of business initiatives.
Perform Ad hoc analysis to monitor performance of marketing customer behavior, initiatives, and product opportunities.
Functions related to Database maintenance and oversee processes, including relevant documentation and schedules.
Query database to develop segmented guest lists to be used for outbound email and other marketing initiatives.
Interface with internal systems groups, vendors to ensure timely and accurate data transmissions and external data providers in order to maintain data integrity.
Development of new procedures for the purpose of determining feasibility of future proposals and monitoring upcoming marketing initiatives.
Analysis to other corporate groups and provide relevant reporting (i.e. Sales Organization, Finance, Management, etc.)
The staff of the information department
Technical Skills Required:
Advanced in Excel and Microsoft Access ; SQL a plus
Experience with database design, linkage of database tables,and the creation and data import or export capabilities
Understanding of client-server interactions
Working knowledge of intra and internet
Experience with Web Analytic software and applications a plus
Work Experience Required:
4 Years experience in all aspects of database administration
Experience with developing and maintaining relationships and database tables
Minimum 3years experience in an e-business marketing environment
Education:
College degre required
Ba or BS in Management or Marketing Information Systems preferred
Additional training within Computer or Science fields desirable
the Database Marketing

Reference

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R. Kothari and C. Jain, “Learning from Labeled and Unlabeled Data Using a Minimal Number of Queries,”IEEE Trans. Neural Networks 14, No. 6, 1496 –1505 (2003).
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