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对中国的快餐店的研究建议 Research proposal-Chinese fast food restaurants [10]

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2014-05-13编辑:cinq点击率:14537

论文字数:4000论文编号:org201405131416458732语种:英语 English地区:英国价格:免费论文

关键词:Research proposalfast foodChinese food

摘要:本问的目的是介绍这个项目的背景资料,以及这个项目的意义,和项目的宗旨目标。

f going to restaurant. Most fast food restaurant in Portsmouth providing service but they would charge people money, which makes people choose other restaurant with free delivery. To stand out in the competition, providing a free delivery service may be important.

Implication for Further Study
Because of the limitation of time and information, this research project is not presented in an ideal level. For the further study on this project, people can improve this project by doing more questionnaires which are based on the attitude on Chinese food of native people who live in Portsmouth.


Bibliography

A. Chemelynski, C. (2004) Opportunities in Restaurant Careers. USA: McGraw-Hill Professional Publishing.
B. Fairwood Holdings Limited Company Profile (2011) 
C. Toldra, F & Nollet, L M. L. (2008) Advances in Food Diagnostics. [Electronic Version] USA: Wiley-Blackwell
D. Millstone, E & Lang, T. (2008) The Atlas of Food: Who Eats What, Where, and Why (2nd ed). London: Earthscan
E. Harvey, M; McMeekin, A & Warde, A. (2004) Qualities of Food. GBR: Manchester University Press.
F. Atkins, P J; Lumnel, P & Oddy, D J. (2008). Food and the City in Europe Since 1800. GBR: Ashgate Publishing Group.
G. Kumar, R. (2005) Research Methodology:  www.51lunwen.org/marketing/ a Step-by-Step Guide for Beginners (2nd ed). London: Sage Publications Ltd.
H. Collis, J & Hussey, R. (2003). Business Research: A practical guide for undergraduate and postgraduate students (2nd ed.). Basingstoke: Palgrave Macmillan.
I. Brace, I. (2008) Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research (2nd ed). GBR: London.
J. Fisher, C. M. (2007). Researching and Writing a Dissertation for Business Students (2nd ed). Harlow: Prentice Hall.
K. McDonald’s: A bit about us (2011)
L. Burger King: Company Information (2011) 
M. Subway: Franchise Opportunity (2011) 
N. Welcome to Portsmouth: Portsmouth and Southsea Restaurants (2010) 
O. Royle, T & Towers, B. (2001) Labour Relations in the Global Fast-Food Industry. USA: Routledge.
P. Shepherd, R & Raats, M. (2006). Psychology of Food Choice. GBR: CABI Publishing
Q. Datamonitor (2010). Fast food in the United Kingdom Retrieved March 13rd, 2011


Appendix

Sample of questionnaire
Introduction: My name is Zhang Weiming. I am a student studying International Business English and I am doing my Independent Project Research. This questionnaire is designed for investigating people’s opinions about Chinese Food and factors affect people when choosing Chinese restaurant. There are 11 questions in the questionnaire. This is an anonymous research. Your answers will remain confidential. Please finish the questionnaire; I am really appreciated for your help.
1. Are you a:
a. Student
b. Employed
2. Please choose your age group:
a. Under 20
b. 20 - 30
c. 30 - 40
d. Above 40
3. Have you ever eaten Chinese food?( if your answer is No, please go to question 9)
a. Yes
b. No
4. Do you enjoy Chinese food? ( if your answer is No, please give reasons)
a. Yes
b. No _________________________
5. Generally, how often do you go to Chinese fast-food res论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
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