英语论文网

e was 29 percent of respondents felt that Chinese food had a variety of choices. However, 14 percent of respondents held a neutral on Chinese food, thinking that Chinese food was general taste, while 2 percent of respondents argued that Chinese food tasted horrible.

Figure 7
The factors that influence people when choosing Chinese restaurant are presented in figure 8(1) and (2). As it can be seen from figure 8(1) and 7(2), more than 87 percent of respondents expressed attitude which were partial towards the variety of choices of Chinese food was the factor that affect them strongly while choosing Chinese restaurant while there was no one holding opposite opinions. Moreover, all of the respondents indicated that the taste of food in the restaurant would also be an important factor for them. There were also high percentages of people who tended to influence significantly by quality of food, price of food, and the service of restaurant and the environment of restaurant, which were 85 percent, 70 percent, 76 percent and 86 percent respectively. People’s attitude on the promotion of restaurant and the location of restaurant tended to be neutral, which were 41 percent and 44 percent respectively.

Figure 8
The attitude on whether respondents who have not eaten Chinese food before would try Chinese food can be simply found in figure 9, 100 percent of them expressed that they would like to try Chinese food in the future.

Figure 9
The reaction of whether respondents would try new Chinese fast food restaurant if there is a new restaurant opening in Portsmouth can be found in figure 10, 93 percent of respondents held positive views that they would go to the new Chinese restaurant, while 2 percent of the respondents expressed negative attitude that they would not try the new restaurant. And the remaining 5 percent of respondents indicated that they were not sure.

Chapter Four: Discussion

This purpose of this chapter is to analyze the findings which has been arranged in chapter four and examine whether Fairwood fast food have opportunity to expand their market in Portsmouth, and how they can expand their market based on the findings.

4.1 Summary of the findings

As it can be seen in the findings section, most respondents have experience of having Chinese food; moreover, the findings also indicated that the majority of respondents who have eaten Chinese food before, expressing that they enjoy Chinese food. Only a minority of people have bad experience of having Chinese food. And respondents who have not eaten Chinese food before, indicated that they would like to try in the future. Therefore, people’s general attitude towards Chinese food may be positive. Results from the findings also matches the trend of food consumption that presented in chapter one.

4.2 Discuss of the findings

In the first place, the findings seem to state that a large number of respondents would be happy to have Chinese food. Though it could not represent all people’s opinion, it still gave people a general impression of people’s favor in Chinese food. This is possibly because the more and more popular of Chinese food in the world today.
In addition, the reasons for the small percentage of taking Chinese food for breakfast and afternoon tea may probably due to different reasons.