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ood in the recent modern society is marked by controversy, most foods at the present time is good for people’s health, and mostly available at an affordable prices, people’s requirement on food standard is becoming higher and higher. In order to attract people, there might be several things that Chinese fast food restaurants need to do:
In the first place, Chinese fast food restaurant should pay more attention on the safety of food. As Atkins et al. (2008) states that since the end of nineteenth century, consumers’ main focus on food have already moved from the quantitative guarantee of food supply to the qualitative question of the safety of food. Food safety is also one of the most important elements for food quality. Because of its importance for consumers’ health, food safety receives special attention not only by consumers but enterprises (Toldra & Nollet, 2008).
Moreover, food healthy and food nutrition would also be important factors that need to be focused. As Michael (2008) states that without being affected by the confusion about what healthy is, for many people the main factor is that health is affected by nutrition. Which makes consumers’ strong desire for genuine, unbiased on health and nutrition of food.
Furthermore, in order to attract different people, adding different choices for native people might be necessary. As Shepherd and Raats (2006) indicates that the choices of food is very important for consumers because of it is connecting with people’s food eating behaviors as well as other aspects. People nowadays consider food choices as important factor and restaurants with more choices of food may be attractive to people.

Besides considering trend of people’s preference of food, one important thing that also needs to be concerned is the competition between food industries in Portsmouth. According to Dave (2010) states in his website, because of there are many people from different country living in Portsmouth, Portsmouth can provide people with outstanding choices of restaurant that offering people with a wide range of tastes and cuisines from different places of world, such as Bangladeshi, Chinese, Thai, Indian, Nepalese, Spanish, Italian and South American. Since there are many choices of restaurant for people, the competition in Portsmouth is very keen; in order to stand out among the keen competition, designing a unique selling point or making some changes for Chinese restaurant might be necessary.

Conclusion

In conclusion, although there are many western fast food chain restaurants existing in Portsmouth now, there is still chance for Chinese fast food supply restaurant chain to open in Portsmouth. With the popular trend of Chinese food, there might be many people find the opportunity in opening Chinese restaurant, which may makes the numbers of Chinese restaurant in Portsmouth gradually increase. Moreover, because of the people’s requirements on food consumption, the safety of food, the health of food and the nutrition of food might be important factors that influence people most. In order to attract different people and stand out among the keen competition in Portsmouth, Chinese restaurant might also need to design special taste food which would be suit for them; in the meanwhile, designing a unique selling point or making some changes for Chinese restaurants might also be considerable. Therefore, to achieve success, Chinese fast food r本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。