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ore prices compared with Woolworths store prices that products are of similar or same group of produce are more expensive. So why do people shop there? Probably the reason why some consumers shop at Cole’s rather than Woolworths could be due to the fact of simple Advertising. Going back to Australia Cole’s advertising was more thoroughly expressed through public medians. Offering low prices and specials on most products they were selling. This influence of advertising was aimed at the lower class society and middle class because of individual’s income earnings are not as high as most, they would be inclined to shop at a place that offers lower prices. But as the individual shops at Cole’s supermarket they are actually paying more rather than less.

 

Cole’s can charge these high prices because of the price discrimination; it can charge different prices for different groups, which are the lower and middle class societies.

 

The data analysis recorded from the product prices research graphs in Data Analysis conducted through the Cole’s stores and what it showed was that prices were consistently higher throughout each Coles store over the three identified states and even though the stores where only a suburb away from each other, prices of the recorded products were still high even though competition was present in some of the areas such as Kellyville, Kelvin Grove, Spring hill and Victoria Park.

 

In the other areas that didn’t have competition present were able to majorly ‘cheat out’ the customers due to price discrimination, hence there was no other store in the nearby suburb or local area to shop other than Cole’s; so Cole’s supermarket could charge whatever price they wanted for the products they were selling.

 

Comparing the results with Woolworths and Cole’s, Coles had a high price charge on similar products to Woolworths. Even in area of competition it seems that even with Woolworths lower prices on similar goods; had no effect on Coles products.

 

Data Analysis between the Two Supermarkets.

 

Through the data analysis, it clearly shows that product prices of the two supermarkets in the different regions have been altering their store prices, to effectively discriminate consumers. Looking at the graphs for Woolworths in appendices figures 1 to3.

 

Figure 1 is showing Woolworth stores based through Sydney in there distinguished city limit. Surrey hills being the more expensive area (closer towards the city rather than suburban areas) where higher income earners live, on figure one we can clearly see on the chart that prices compared to Kellyville (middle class earners) and Penrith (lower class earners) that they are being charged high prices for the same products in Surrey hills. With this information, it clearly shows that Woolworths is pri本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。