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澳大利亚市场营销留学生论文 [7]

论文作者:英语论文论文属性:作业 Assignment登出时间:2014-08-25编辑:yangcheng点击率:11531

论文字数:4086论文编号:org201408242306121767语种:英语 English地区:澳大利亚价格:免费论文

关键词:澳大利亚市场营销留学生论文澳洲论文价格歧视Woolworths和Coles

摘要:在这篇留学生论文中,我会探讨两大澳大利亚超市:Woolworths和Coles。并且找出这两个超市之间是否有任何联系会导致一个寡头垄断政策或者彼此之间的竞争。如果任何一个寡头垄断行为被确认了,那很有很可能是表明主要的超市在澳大利亚一些消费体中实行着不同的价格政策。

ket by time into a peak market with inelastic demand, and an off-peak market with elastic demand. The demand and marginal revenue curves for the peak market and off peak markets are labeled A and B correspondingly. This is show in the diagram on the previous page. Presuming a constant marginal cost for supplying to each group of consumers, the company aims to charge a profit maximising price to each group. In the peak market the firm will produce where MRa = MC and charge price Pa, and in the off-peak market the firm will produce where MRb = MC and charge price Pb. Consumers with an inelastic demand for the product will pay a higher price (Pa) than those with an elastic demand who will be charged Pb. [6]

 

With this identification of the two supermarkets, Woolworths and Cole’s price discriminating. This raises an interesting fact that, are the two major supermarkets in Australia actually colluding with each other in the same contestable market??

 

Woolworths and Coles, Duopoly??

 

Investigations have come too light, Australian government is probing; if the two major supermarkets are colluding together, to keep prices high in the supermarket industry.

 

Here is an extract from an Australian new website:

 

According to new OECD price data, prices for food in Australia have increased by 41.2 percent since the beginning of 2000 [7] . Supermarket giants Woolworths and Coles are being hold responsible for Australians paying the fastest growing prices for groceries in the developed world. To reduce the rapid increase in prices there should have a greater competition in the supermarket industry where other competitors can reduce the duopolies prices, but if Woolworths and Coles are together working on keeping prices high, then they are introducing or enforcing barriers to entry into the market.

 

In most countries firms that are colluding together is highly illegal. With two duopolies present, they can force barriers to entry into a particular market e.g. Woolworths and Coles, preventing any other competition from entering. Meaning the prices are higher in the duopoly market. The reason they put up these barriers is because if competition were to enter the market, the average cost of goods and services provided by the Monopoly or duopoly firm(s) will drop, to compete with each other for consumers, thus price discrimination isn’t a factor when this occurs. Examples for Barriers to Entry could be Advertising; Cole’s in Australia has a massive advertising campaign which dominates all other supermarkets even Woolworths. With this advantage Cole’s area able to expand and reach consumers throughout Australia convincing them to shop at Cole’s.

 

Another example of Barriers to Entry is Vertical Integration which is The process in which several steps in the product论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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