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McDonald's has intentionally kept its product depth and product width limited. Firstly McDonald's studied the behavior of the customers in a particular area and then provides a total different menu as compared to others. McDonald's continuously innovates its product according to the changing preferences and tastes of its customers. It always brings with it a globally reputed brand; world class food quality and excellent customer specific product features (David L. Kurtz, 2008).

2. Place

Place is important so that the product is available to the customer at right place, at the right time and in the right quantity. There are certain value propositions that McDonald's offer to its customers based on their needs. McDonald's offers hygienic environment, good ambience and great service all over. Now days McDonald's is providing certain dedicated areas for children where they can play while their parents can have some quality time together.

3. Price

Pricing includes the list price, the discount functions available, the financing optional available. This is the most important part of the marketing mix as this is the only part which generates revenue. McDonald's has certainly value pricing and bundling strategies such as happy meal, combo meal, family meal etc to increase overall sales volumes (O.C. Ferrell, 1998).

4. Promotion

The various promotion channels being used by McDonald's to effectively communicate the product information are:-

1. Advertising

2. Personal Selling

3. Public Relation

4. Direct Marketing

5. Sales Promotion

There are three main objectives of advertising for McDonald's are to make people aware of an item, feel positive about it and remember it. The right message has to be communicated to the right audience through the right media.

5. People

McDonald's understands the value of both its employees and its customers. It understands the fact that a happy employee can serve well and result in a happy customer. It continuously does internal marketing, this is important as it must precede external marketing. This includes hiring, training and motivating able employees (Roger A. Kerin, Steven William Hartley and William Rudelius, 2003). This way they serve customer well and the final result is a happy customer.So, the marketing strategy of McDonald's includes all these types of approaches, which further helps McDonald's to sustain in the market for a long time as it always seek towards development.

Case Study of Debenhams

Debenhams is one of the largest clothing manufacturing company in the world and it has 153 stores across the UK and Ireland and a fully transactional website, reflecting Debenhams' commitment to offer customers greater value, a wider choice and excellent service across every area in which they can trade. Debenhams decided to focus on denim and target the international market. The company formed several international tie-ups for te本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。