英语论文网

· Identify the customer - find out a relevant customer they might be either internal or external customers and by maintain the data base of the customers is been so problematic in handling all the views of the each and every customer.

· Gaining customer attention-Trying to attract the more and more customer by advertizing the product is more cost effective for small retailers.

· Understanding customer needs- understand the need of the each and every customer in detail is begging so difficult for retailers since they are enabling to satisfy each and every customer. Customer expectations-Enable to meet the expectations of the each and every customer ideals and user based scenarios (Elearn Limited and Pergamon Flexible Learning, 2005).

· Feedback of customers-Taking the feedback from the each and every customer has some difficult as the rating differs from person to person and to go through each and every feedback form is time taking process (Tom Coens, Mary Jenkins and Peter Block, 2002).

· Finding the limitations should not cause the effectiveness of the research. From the contrast with respect to unhandled problems indicates limitation in the research done (D. P. Avasarikar and S. B. Chordiya, 1990). This limitations help in finding the solutions to built the effective relationships between the customer and retailer to overcome the problems to build the gap.

3.10. Summary

Relationship marketing playa a vital role in the preset business world it maintains good relationships between the customer and consumer. Relationship marketing focuses on different marketing methodologies in retail business in UK. Research methodology is a technical frame work by using this research is conducted. Two types of research approaches are available those are qualitative and quantitative. Qualitative research approach is used in retail business marketing because it develops good relationships in the retail business in UK. Data types are used to describe this qualitative research. There are two data types one is primary and another one is secondary. Primary data is collected by directly communicating with the customers but it faces some problems while collecting the data. Secondary data is already collected by the researchers. In retail marketing secondary data is used because it takes less time and low cost while collecting the data. Many researchers use case study method for research, because it provides best results on the research topic compare to any other methods and it provide so many benefits to the research such as low cost, less time and flexibility. There are some limitations in relationship marketing which are identifying the gap between retailer and customer. So many problems are occurred while building the good relationships in the retail marketing to solve these problems limitations find solutions to fill that gap and maintain good relationship in the market.

Chapter 4: Finding本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。