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Case studies are important to analyze the retail marketing in UK. There are several case studies taken in retail marketing which helps in maintaining the relationship between organization and customers. Based on the organizations different marketing are used some of them are McDonalds which is using the consumer marketing, Debenhams which is a clothing retail industry which is using the business to business marketing.

McDonalds:

McDonalds is the largest owner of food retail marketing which mainly use the consumer marketing approach to increase their productivity. Consumer marketing mainly focuses on the customer needs for increasing their marketing practices (Joe L.Kincheloe, 2002). It is a marketing technique which is helpful for direct selling of products to consumers which involves continuous monitoring of consumer needs, willingness to accept and pay for item etc. They mainly focus on the quality of the food, services provided by them to increase their customers. They also implement some offer which will help to attract users, online services also been implemented which leading to increase in sales. By using this online services the marketing has been increased which helps the customers to easily order and know about the items (G.R Foxall, Ronald Earl goldsmith and Stephen Brown, 1998). This consumer marketing is very much used in organizations which are related to food sectors. McDonalds is one the largest retail market which is using this consumer marketing for their growth, as this mainly focuses on the marketing and knowing about the consumer needs clearly. Consumers purchase decisions can be helpful to increase their sales by knowing what actually consumers wants and the quality of food which will help to improve their marketing (Charles W Lamb, Joseph F.Hair.Jr and Carl McDaniel, 2008).Now-a-days internet browsing has become wide usage which is helpful for shopping, marketing etc. With the help of this, different organizations are creating their own website which will help for marketing and consumer can easily order/buy items by online shopping. McDonalds is using this consumer marketing approach through online which helps for marketing and to attract more people. By this the burden on the consumer will also become less as they can order their items by simply sitting at home.

From the above diagram it can be predicted that the use of internet has become more which helps in the consumer marketing for the McDonald. Here the maroon graphs give the information about the improvement in consumer marketing by using internet where as blue gives about the consumer marketing without online usage. McDonalds is one the largest fast food chain restaurants which is serving nearly 58million customers daily. The following gives the statistics for the news media coverage for McDonalds

Debenhams

Debenhams is a retailing operating industry in UK. Debenhams is a largest clothing industry which has braches all over the world. Debenhams is op本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。