英语论文网

ises and build integrity of enterprises 45
6.2.4 Build brand name 45
6.3 Conclusion 45

Reference List
Aaker, D.A. (1996), 'Measuring brand equity across products and markets', California Management Review, Vol. 38 No. 3, pp. 102-20
Abe, M. and et al.(2008), 'Characteristic fungi observed in the fermentation process for Puer tea.' International journal of food microbiology vol. 2(124), pp. 199-203
Ahmed, S.A., Johnson, J.P., Yang, X., Fatt, K.C., Teng, S.H. and Boon, C.L. (2004), 'Does country of origin matter for low-involvement products?', International Marketing Review, Vol. 21 No. 1, pp. 102-20.
Allard-Poesi, F. and Marechal, C. (2001) ‘Constructing the research problem’, in Thietart, R. A. (ed) Doing management research. London: Sage, pp. 31-50.
Baker, M.J. (1976), Evolution of the marketing concept, Marketing: Theory and Practice, London: Macmillan
Benjamin, C.R. (1995), Ascocarps of Aspergilliums and Penicillium, Mycologia, vol. 47, pp.669-687
Bilkey, W.J. and Ness, E. (1982), 'Country of origin effects on product evaluations', Journal of International Business Studies, Vol. 13 No. 1, pp. 89-99
Bogen, K (1996). 'THE EFFECT OF QUESTIONNAIRE LENGTH ON RESPONSE RATES -- A REVIEW OF THE LITERATURE'. Proceedings of the Section on Survey Research Methods (American Statistical Association): pp. 1020–1025
Brunning, E.R. (1997), 'Country of origin, national loyalty and product choice: the case of international air travel', International Marketing Review, Vol. 14 No. 1, pp. 59-74
Cafferky.E.M. (2005), The Porter Five Forces Industry Analysis Framework for Religious Non-profits: A Conceptual Analysis. 25th Annual CBFA Conference, Point Lorna Nazarene University
Cao, J., Zhao, Y and Liu, J.W. (1998). 'Safety evaluation and fluorine concentration of pu'er brick tea and bianxiao brick tea'. Food and Chemical Toxicology vol. 36 (12), pp. 1061–106
Caruna, A. (1996), 'The effects of dogmatism and social class variables on consumer ethnocentrism in Malta', Marketing Intelligence & Planning, Vol. 14 No. 4, pp. 39-44
Chi-Hua, L. and Lucy, S.W (2008). 'Polyphenol contents of Pu-Erh teas and their abilities to inhibit cholesterol biosynthesis in Hep G2 cell line'.Food Chemistry vol. 111 (1), pp. 67–71
Coyne, K.P. and Sujit, B (1996),Bringing discipline to strategy, The McKinsey Quarterly, No.4
Crask, M., Fox, R. J. and Stout, R. G. (1995) Marketing research: principles and applications. Englewood Cliffes: Prentice Hall.
Davis, S.M. and Dunn, M. (2002), Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth, Jossey-Bass, San Francisco, CA.
De Leeuw, E.D. (2001). 'I am not selling anything: Experiments in telephone introductions'. Kwantitatieve Methoden, vol. 22, pp.41–48
Faircloth, J.B., Capella, L.M. and Alford, B.L. (2001), 'The effect of brand attitude and brand image on brandequity', Journal of Marketing Theory and Practice, Vol. 9 No. 3, pp. 61-75
Goold,M.(1997),Institutional Advantage: A Way into Strategic Management in not -forProfit Organization. Long Range Planning, 30(2). pp:291-293.
Groves, R.M.; Fowler, F. J.; Couper, M.P.; Lepkowski, J.M.; Singer, E.; Tourangeau, R. (2009). Survey Methodology. New Jersey: John Wiley & Sons. ISBN 978-1-118-21134-2.
Gummesson, E. (1994), Relat