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Interim Report
Environmental scan

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Marketing mix of REWIN
The marketing mix is a combination of marketing tools that are used to 留学生论文网satisfy customers and company objectives. Consumers often call the marketing mix “the offering”. These offers are controlled by the following variables often referred to as the four “P” s in the marketing: Product, Price, Place and Promotion

• Product
NV REWIN West-Brabant is a regional state- subsidized development company. It’s not producing the tangible product, but services. The REWIN advisors give expert advice and detailed information on all the possibilities for locating in West-Brabant. They assist with the orientation process and continue through to concrete location and beyond.
They offer tailor-made services, concentrating on the specific situation of your company. They use special software programs for this purpose and they can work out the precise costs for the companies. For examples,
- new developments for office and business accommodation
- location in an existing property
- location comparisons in the Netherlands and abroad
- Cash-flow calculations
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• Price
REWIN is a non-profit organization, which means REWIN offers all the services for free. This gained REWIN a price competitive advantage. Some companies exported to Europe through the local foreign trade agency, the agent fee led to their profit lose. If these companies could chose to establish here with the help of REWIN, they could gain more profit by exporting.

• Place
Market of REWIN
Marco-environment
• Culture
Competitors
Conclusion