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ly when the new products are introduced, or the sales of a particular product have been fall for a period. https://www.51lunwen.org/marketingresearchproposal/
The public relationship activities that P&G involved are mainly in the charity field. The company have established a constant relationship with several charity organisation in China, including the Red Cross, Hope Project etc. And whenever there is natural crisis happened, the company would immediately donate to the disaster area. In the Sichuan Earthquake 2006, the company donate 10 million totally to the local government and charity. (D.Xu, 2011)
The company have not applied the direct marketing and personal selling methods to the customers, this is due to the characteristic of the FMCG products, they are too small and too less profitability to launch such methods which would consume time and cost.
'our current aim is to build up the product mix which would meet all kind of requirement across customers, and through the different brands, our ranged product mix could offer a clear awareness to customer, which one is the most suitable product for him/her. We segment the market mainly on by the product functional level, and each brand emphasis a specific function as the main function. Although there are some overlap in some sub-segment of product in the additional function, but concern about the main function, that would be small different as well. For example, the Pantene and Head&Shoulders both have product for cleaning, however, the Pantene would conditioner the hair besides the cleaning function, and the Head & Shoulder will be better on the cleaning function, it would provide the super dry, clean, and fresh feeling to customer, as it do not efficiently conditioner the hair as Pantene. So there is still difference between the different brands in same sub-segmentation.' Said Z. Zhou. (2010)  
Those five brand marketed into the China, have build up each own's brand awareness among customers, and created own loyalty customers based on its different culture, function and marketing position. The evaluation of the performance of the segmentation is going to be undertaken in the questionnaire.


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