英语论文网

st forms of advertising, is the delay between seeing the advertisement and buying the product. There is also a delay similar to this with newspaper advertisements but the delay is not usually as long as is the one with TV advertising.

Below the line promotion 留学生论文https://www.51lunwen.org/

Below the line promotion refers to advertising that does not rely on large scale media such as TV or Radio. Forms of this are direct mailing, exhibitions and trade fairs, sales promotions and product placing. In the case of Pakanawa it would be sensible to follow some of these ideas but not all of them. For example, it would not really be a good idea to exhibit the product at a trade fair without first having a sales promotion or product placing. The only form mentioned that would not be suitable would be direct mailing, to which the general public refer to a junk mail. The question arises whether you would mail the children that are likely to want the product or whether to mail the parents that would buy the product for their children. If you were to mail the children then the parents could get very annoyed at the fact that you went directly to the children instead of through their guardians. Although if you were to mail the parents there would not be a very large chance that it would also reach the children, who would be the driving force of the sale of the product. Sales promotion or endorsements would be a good idea as this would ensure that more people heard about the product and it would be more appealing if a well known children's presenter was to endorse the product.

Branding

Multiple product branding would be the best idea for Pakanawa as with multiple branding the firm is not always known as the same one and with Pakanawa's toys, the different products under different brands could inhibit the sale of the other brands. With multiple product branding the company would be recognised as selling all these products and with a well established market this would benefit the company although multiple branding has one advantage over this, if the company has had bad publicity, with the other brands, a knock on effect of the other products is limited. Therefore, I think that the best form of branding for Pakanawa's toys would be multiple product branding.

Product Development

We must also consider product development to extend the product life cycle and retain interest in the series of products produced by Pakanawa. To fully conduct a product development scheme we must conduct some market research into the attitudes of the customers and what they think can be done to improve the products provided by Pakanawa. We must come up with new ideas fairly frequently and brainstorming should be encouraged. Safety must always be improved on in Pakanawa products and a team of designers must be considering product development all of the time.

Merchandising and packaging 留学生论文https://www.51lunwen.org/

Merchandising is an attempt to influence customers at the point of sale. The point of sale is anywhere that a customer buys a product. Customers are intended to buy based on what they see rather from a sales assistant. Therefore at Pakanawa a vital factor in influencing customers is the way in which the items are displayed. To sell the products effectively we must take into consideration the effect that the packaging should have on the customers and the way in which displays of this particular produc本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。