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e: 71.2%, 11.4%, 91.4%, and 26.2% of the Internet rate of only 5.9% arrived; into early 2006, followed by the data becomes: 66.4%, 8.2%, 93.3%, 16.7% and 24.0%, in just four and a half hours, the Internet has become one of China's three major media. According to CTR advertising monitoring data show that newspaper advertising growth rate for 2004-2005 was 6.6% in 2006 from January to May was 2.6%, an increase of two periods of relative decline of 60.6%. Growth rate is much lower than the total of its advertising advertising growth, while the decline in the growth rate is far higher than the overall growth rate of the decline in advertising. According to iResearch study found that in 2006 China's Internet market size of 46.6 billion yuan, an increase of 48.9% over 2005. 2007 China Internet market size exceeded ten billion, compared with 2006 growth of 75%.

New media, traditional media, not only diverted audience, but took a lot of advertisers, readers determine the flow of the flow of advertisers, newspaper classified advertising market to shift to network platform,
New media services like newspapers to bring to life the challenges also bring opportunities for its development, traditional media content and brand advantages and new media channels of communication complementary advantages, and actively promote newspaper network interaction and integration of media, new media environment, life service weekly Shengcunzhilu. New media and communication technologies not only bring innovation, its diversified forms of communication but also for the audience unprecedented visual experience. Traditional newspaper just a single word by the use of paper-based media, although easy to save and carry, but the form is too boring, and the new media has a strong communication system, combined with the newspapers, television, radio and the triple advantage, so that the audience can not only read service information to the mass, but also appreciate and read a lot of video, picture messaging, for example, on the Internet that people can not only see this spring's most popular fashion trends, but also the first time to see the major brands of fashion show , there are vast amounts of therapeutic methods, but also can directly watch personally gourmet cooking demo video. Its vivid expression gives the reader a true visual experience.

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