化妆品广告英语的语言特点 [10]
论文作者:佚名论文属性:硕士毕业论文 thesis登出时间:2008-06-26编辑:点击率:27568
论文字数:9000论文编号:org200903261709463523语种:英语 English地区:中国价格:免费论文
关键词:广告化妆品广告英语语言特点
space and cost. And usually, the part of being cut is about the features of the target product. Thus, this method may largely strengthen the propagating effects.
…Is
<>…Is
Worth %>
This is a line from “Lotion ‘Fashion Fair’”. One simple sentence is divided into several segments, bring in totally different feeling. It becomes more special and charming. Besides, it also uses figure of speech of hyperbole. Make the “touch” especially attractive. It vividly describes the merit of the target product.le="mso-spacerun: yes"> Thousand
This is a line from “Lotion ‘Fashion Fair’”. One simple sentence is divided into several segments, bring in totally different feeling. It becomes more special and charming. Besides, it also uses figure oFSPAN>
<:p>
The new fragrance from Calvin Klein.
The new fragrance from Calvin Klein.
The new fragrance from Calvin Klein.
Wanting, needing, have to have.
And when he’s got it..4">Wanting, needing, have to have.
It’s about getting about what you want, when you want.
Therefore, we can see that disjunctive clause 2FSPAN>
Therefore, we can see that disjunctive clause is one of the most effective ways of advertising. It has invisible power. It is wise for copywriters to adopt this method.<%ont-size: 12.0pt">
_Toc124009836">From this paper, we have known general knowledge about advertising. Advertising is non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. It has a long history and various functions. Furthermore, we have seen that there are many linguistic characteristics that cosmetic advertising English boasts. Here, two general aspects have been summarized and analyzed, namely English morphology and English syntax in cosmetic advertising. In the lexical part%2uage.
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Acknowledgements
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Acknowledgements
Here, I would like to express my gratitude to all those who helped me during the writing of this paper. I gratefully acknowledge the help of my supervisor Mr. Zhao Hui. He helped me a lot. At the beginning, he told me general knowledge about writing paper, like requirements, steps and so on. Secondly, he instructed me how to look for information and how to collect it. Besides, he also recommended good references to me and gave me some advice, though he himself was very busy doing his own work. During the process, he really helped me a lot.
What is more, there are some classmates who I should appreciate. They helped me with many things. They often gave me some significant suggestions. It would be tougher without their help.
Last but not least, I would like to thank all the teachers of mine during my four-year study at university. Within their instructions and help, I laid a solid ground for my study and life. I obtained and mastered a great deal of knowledge. Thank you very much.
Bibliography
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[2] Carter, Ronald and Angela Goddard. Working with Texts [M]. London: Routledge Press, 1997.
[3] Vestergaard, Torben and Kim Schroder. The Language of Advertising [M]. Britain: Basil Blackwell Press, 1985.
[4] 崔刚. 广告英语3000句[M]. 北京: 北京理工大学出版社,1993.
[5] 程瑜蓉. 广告英语导航[M]. 中国科学技术大学出版社,2003.
[6] 戚云方. 广告与广告英语[M]. 浙江: 浙江大学出版社,2003.
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