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mes one question and one answer followed. And sometimes there is no answer. On this occasion, consumers are usually interested in coming up an answer. That is to it is easy to catch attention by using interrogative sentences. Besides, it also can establish kinder of harmonious relationship between consumers and products. Let us see some instances as followed: Who does your hair? I do it myself. (Qi 2003) This is an advertisement of hair wax. It is a simple interrogative sentence. But it shows amazing effect. It starts with an interrogative sentence “Who does your hair?”, causing consumers’ attention. Then, according to common knowledge, people usually want to know the answer when facing a question. They even begin to think and look for it. Thus, first step, advertisers win. Next, giving out the answer “I do it myself”, brief and direct. Once more, eye-catching, people love the answer. Also it is kinder of a way of inspiriting. Because this line makes consumers believe that they can run their hair well by themselves with this target product. Thus, it is sure that everyone will buy it, giving him or herself a chance. And give the product a chance as well. It is really a good idea. Imperative sentence is also frequently used in advertising English. It rarely happened in other styles other than in advertising language. It is actually decided by the characteristics of advertising itself. In order to sell the target product, copywriters need to ask, persuade, suggest, even demand consumers to gradually accept certain viewpoint and purchase the product. In this kind of advertisements, verbs play a very important role. Some of the usually used words are get, let, have, try, make and so on. We may see lines like “Get the feeling.” “Try this, you won’t regret.” “Go ahead, compare.” and so on and so forth. They all have similar functions. Imperative sentences are like magic. It can always attract most types of consumers. Let us see another instance that can fully show the charm of using imperative sentence. Look. Lustrous eyeshadows with new Silkglide Formula. Look again. Colors that last so long. Blend so smooth. Stay so true.(That’s no lie!) Look again. A lifetime of perfect coordination. CUS.TOM EYES from Revlon.Look again. A lifetime of perfect coordination. CUS.TOM EYES from Revlon. All this lines come from the same advertisement. They are very attractive. The nature and functions are fully presented to readers by using a series of “look” and “look again”. Every line is imperative sentence. Every sentence has the charm of make people reading. Every latter line is a little stronger than the former. One by one, get readers interest in and finally purchase. Wide Use of Disjunctive ClauseAll this lines come from the same advertisement. They are very attractive. The nature and functions are fully presented to readers by using a series of “look” and “look again”. Every line is imperative sentence. Every sentence has the charm of make people reading. Every latter line is a little stronger than the former. One by one, get readers interest in and finally purchase. For instances:%AN> It may safe to say that disjunctive clause only can be seen in advertisements. In order to obtain better effect of advertising, copywriters use full stop, dash, semi-colon and hyphen etc. so as to divide a sentence into more information units which aims to enlarge the total information quantity. Meanwhile, it cuts down both