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跨国公司分析报告终极版本 [2]

论文作者:bluesky论文属性:调研报告 Research Proposal登出时间:2013-03-10编辑:bluesky点击率:4162

论文字数:7816论文编号:org201303081106111071语种:英语 English地区:美国价格:$ 22

关键词:可口可乐公司百事可乐公司跨国公司饮料行业

摘要:该文比较了百事及可口可公司的营销方式,通过分析包括财务分析和非财务分析,财务分析,我将分析盈利能力,短期和长期偿债能力等相关的因素得出相关的结论。

n 2: Business Activities
For the business activities, the Coca-Cola company are involve in sparkling, still beverages, carbonated waters and flavored waters. The PepsiCo company is mainly involve in snacks, carbonated and non-carbonated beverages, and foods worldwide. From the report of these companies, I find the companies are not divided the revenue by the activities, while divided by the area. Table 1 shows the breakdown of their business as a percentage of revenue.
Section 3: Financial Analysis
In this section , I will analyze the financial of these two companies, and compare these two companies. The financial analyze cover three years, from 2006 to 2008, and I mainly collect the financial data from the annual general reports of each company, which are available for download from their websites,  The financial analyze include both the Income Statement and Balance Sheet and will make appropriate use of horizontal, vertical, trend and ratio analysis for comparing the companies.
Horizontal Analysis
This is a procedure to compare ratios or line items in a company’s financial statements over a certain period of time. The key here is to compare over a time period in order to see the changes taking place. This is a useful method of comparing performance of two or more companies 1.in this report, the horizontal analysis are mainly cover the three years’ financial performance of these two companies.

Actually when I analysis the Income Statement horizontal, I only analysis some items, which I think are very important for the companies analysis, the results as follow:
  Income Statement
Items  Coca-Cola  PepsiCo
 2008  2007  2006 2008  2007  2006
Net opera revenue 31944 10.70% 28857 19.80% 24088 43,251 9.57% 39,474  12.34% 35137
Cost of sales 11,374 9.30% 10,406 27.46% 8,164 20,351 12.82% 18,038 14.44% 15,762
gross profit  20,570 11.48% 18,451 15.87% 15,924 22,900 6.83% 21,436 10.64% 19,375
sell expenses 11,774 7.57% 10,945 16.05% 9,431 15,901 11.92% 14,208 11.78% 12,711
Operating Profit 8,446 16.46% 7,252 14.97% 6,308 6,935 -3.28% 7,170 10.27% 6,502
equity income -874 -231% 668 554.90% 102 374 -33.21% 560 1.27% 553
EBIT 7334 -4.17% 7653 16.82% 6551 7309 -5.45% 7730 9.57% 7055
EBI 7,439 -5.51% 7,873 19.69% 6,578 7,021 -7.99% 7,631 9.19% 6,989
Income taxes 1,632 -13.74% 1,892 26.30% 1,498 1,879 -4.76% 1,973 46.47% 1,347
Net Income 5,807 -2.91% 5,981 17.74% 5,080 5,142 -9.12% 5,658 0.28% 5,642
EPS(Basic) 2.51  -3.09% 2.59  19.91% 2.16  3.26  -6.32% 3.48  1.75% 3.42
EPS(Diluted) 2.49  -3.11% 2.57  8.90% 2.36  3.21  -5.87% 3.41  2.10% 3.34
Table 2 Horizontal analysis   (source: Coca-Cola and PepsiCo annual report of 2006-2008) 本论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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