摘要:代写新西兰留学生课程作业-企业文化作业enterprise culture coursework Management perspective to re-examine the haier's eat fish theory and haier's shock enterprise's unique culture
er plan and haier career planning unified 8
2. Haier management mode 10
3. Haier brand, credibility 11
About the success of haier some analysis and the ponder 11
Haier culture to think deeply about the 13
Haier culture level 16
Haier mode can promote the global 22
For haier from shaky business to become a large multinational some analysis and the ponder
Haier enterprise can in 20 years from a deficit of small business development up to now well-known global famous enterprise home appliance, including huge changes to the people showed the excellent enterprise culture setting up on the enterprise development vital role. Haier culture vigor let this enterprise in constant competition in and push the high repeatedly enterprise forward progress and development. Haier's cultural vitality embodied in his first the concept of continuous advancing with The Times: haier spirit and haier style from the beginning, it has gone through three change: haier spirit and haier style from the beginning, it has gone through three change:
The first ten years: haier spirit: selfless dedication for excellence
Haier style: rapid reaction act at once
The second ten years: haier spirit: professional country, the pursuit of excellence
Haier style: rapid reaction act at once
The third decade: haier spirit: create resources global reputation
Haier style: one quick with victory
For talent, haier has its unique understanding, they put forward "everyone is a talent, not race horses," "human-resource, talents, and", "today is a talent, tomorrow is not necessarily or talent" concept. In the management of the personnel above emphasize "authorized and supervision and the combination. As for the employees of a training TVM, namely "full value management".
Haier's management idea is in daily management experience accumulation of innovation and development of it. The most representative including its a made-up "single people, unity of OEC management act", "slope sphere theory" "day after day, the day that high", "6 S", "nine control elements: 5 W3H1S".
In the brand marketing, haier slogan is "the outstanding product is good people do out", so as to encourage employees to do excellent staff, so that we can guarantee in the competitiveness of the human resources. Haier adhere to the "play value war not price war", they hope to provide is worth products and not a single depend on low prices to attract customers.
Haier pays attention to their service, and educate them to employees is the "users are always right", "your satisfaction is our work standard" "user complaints is the best gift" "credit the first sale after selling products" in conception. They think "core competitiveness is for customers and users of the resources paranormal forces", "only off-season, no thought of the off-season market" "market problem are our innovation subject", they require employees "create touched" "eyes on the market and reputation" "never say" no "to the market".
Haier believe, the essence of management is not "know", but "line". They remind employees to "always trembled and always are treading on thin ice", keep the strong sense of misery to deal with instant change environment. They require employees in the solution to the problem of time according to the "three-stage method to" take were "emergency measures, transition measures, radical measures". In the resources use, they emphasize "is not how much resources, and enterprise has how mu
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