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Deepwater Horizon Accident case study [2]

论文作者:留学论文论文属性:案例分析 Case Study登出时间:2014-12-26编辑:pesix4点击率:6459

论文字数:1565论文编号:org201412251820122606语种:中文 Chinese地区:中国价格:免费论文

关键词:The Deepwater Horizon Accidenteffective leadershipManagementcase study案例分析

摘要:文章主要介绍了关于深水地平线事故的分析和研究。本文主要介绍了“有效率的领导”的有关内容,从而对分析和研究了“深水地平线事故”这个案例。主要通过托尼海沃德、鲍勃杜德利和巴拉克•奥巴马三个例子来说明。

At the time of natural disaster Tony Hayward was the Chief executive of BP. In coherence with Hofstede (1978), he showed a short term vision in his communication activity. The Guardian (14 May 2010) indicate that the Chief executive declared: “The Gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume'. The same article report the emerging conflicts between BP’s efforts (“to contain the spill had succeeded in dispersing the oil and preventing large amounts reaching the shoreline around the Gulf”) and the environmentalists’ concerns the unseen damage being done to marine life. Additionally, Tony Hayward “admitted that BP had made mistakes in its early response to the crisis. It initially refused to compensate fishermen who were unable to produce written proof of their normal earnings.” Instead, his main worry concerned share values and profit distribution. The leader also failed to deal with the stakeholders revealing an individualistic approach and short term vision in firm’s management style. This aspect was also revealed by the weak safety policy adopted by the BP Company.


鲍勃杜德利---Bob Dudley


Following the criticism related to Tony Hayward, Bob Dudley was designated as the new Bp Chief Executive. Mr Dudley joined the board of BP before, as his most high-profile role was as the chief executive of BP's joint venture in Russia, exploiting oil fields in eastern Siberia.


The BBC report (2010) reveals: “Mr Dudley is widely respected within the company, and from a PR point of view, it might help that he is American, not British. BP has often been described as 'Public Enemy Number One' in the US since the oil spill. Now that the company is to be run by an American, it could help it in its battle to rebuild its reputation in the US”. In coherence with Hofestede (1978), this assumption underlines the implications of national distance on leadership recognition and recruitment.


The Christian Science Monitor (2010) also reports “BP's voice in America will no longer come with a British accent attached”. The Christian Science Monitor (2010) also indicates:


The oil industry is difficult one, so bob Dudley is use to dealing with problem around the world. He is not to solve the problem immediacy but he is working to plug the wellhead leak. At the same he has been very careful to the how he speaks to the person.


In accordance with these empirical evidences a crisis management requires contingency theory can explain leadership style. (Mintzberg, 1979).


However, another criticism from Bob Dudley’s leadership style related to high ethical and moral issues. This aspect emerges with his previous experiences in Russia area.

巴拉克•奥巴马---Barack Obama


The new leader of US, Barack Obama has signalled the intention to assign criminal charges in the Gulf of Mexico oil spill disaster. Mr Obama said that the US government feels BP must pay for clean-up of the spill.


This approach can be equated the position of Obama to that of a leader of social justice.
However, there some critical aspects:


A. the social media describe that Obama was playing gol论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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