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has to convince that the whole product needs to be supported by any other operators. Specially this process connects and creates a bound with the stakeholders. Both local suppliers, as well as international distributors in the market will have benefits if they will stay behind the plan. This is being achieved in some way but this process is long and is not completed yet. The change also needs to convince local community to act as a Malta product and help in order to achieve together goals.

The problem is that the local community is the host and the tourist is the guest and the communication and service between them needs to be open to spread the experience and genuine hospitality. The public authorities are being integrated in this process. It is good that actions has been taken to warn the local by Malta Tourism Authority since 2000 and regular meetings are organized with the public authorities, both local and central. This process has to be refreshed each time to ensure and remind how support from partners is important.

The distribution element is very significant. The good point is that Malta tourism operators are much more aware of what they could offer and more responsive comparing to traditional tour operators. The government has the idea that they could not only serve usually offers to visitors but could focus on experience of Malta which can be shown in different manner and can be associated at the same time. Malta has developed a Web site that is very popular and easy to use for each of the guests. Currently www.visitmalta.com is visited by 4 000 persons per day, who on average download ten pages each. 

I am sure that this is big process of innovation. Malta need to forget about old style tourism product and change the way of distribution, refresh the offer and change the position on the market. However, tourism is a service that people creates when they travel to get the service that they pay for. Social dimension is very important if Malta want to turn its product to unique experience. Not only are people involved as suppliers and as clients but the whole social aura actually provides the context within which the product can be designed and the delivery determined. The soft element of the infrastructure is therefore of absolute importance. The process was started in 1999 but it is still very much in progress. Malta is currently facing a problem of a misunderstanding between what government manages to promote and what they manage to deliver. Clearly this innovative process is not deep enough and the social dimension of new strategy has not yet been fully understood. Malta should try to obtain as much help among the various stakeholders in the tourism industry. The Government of Malta is providing leadership by developing the strategy. A main purpose is to find the way to engage in as much education and motivation as possible to have guaranteed that this innovative process and the management of change required does take root. The challenge is great but the change is necessary.

Small islands states and tourism

It is known that small islands states are much more depend on tourism more than larger countries do. The reason for this could be that when we compare two different states, small i本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。