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Ourahmoune et al. (2008), Rinallo (2007) or Nyeck et al. (2002) highlight the distinction between a heterosexual and homosexual involvement, usage, and personal history with non-traditional gender aesthetics, our findings contradicted these results. Both, heterosexual and homosexual males were equally involved in non-traditional gender aesthetic consumptions, yet the purpose of these consumption activities is different between gay and straight males. Gay informants heavily use non-traditional gender aesthetics for their coming out.

 

B: sparkling, colorful skirts for males… very, very much so, yes; and deliberately taking them to the countryside to go out. Yes, yes,

 

A: for what purpose?

 

B: To show that this here is a gay guy.

B: […] then it happened very quickly - my coming out phase. Flashy, wrap around skirts, I was bleached blond […] I also wore handbags then, well such nylon ones.

 

A: What did you want to express here?

 

B: that I was gay.... apparently…

During this coming out phase non-traditional gender aesthetics help gay males not only to demonstrate their sexual orientation, but also assisted them to define themselves as gay and to negotiate a gay identity during a time when gayness is a central topic for them. As the next respondent demonstrates, these non-traditional gender aesthetics can also fulfill a social-political purpose during the coming out phase. Using non-traditional gender aesthetics is a public statement to the public that being gay is not a problem, and normal.

 

“[…] I am different, I am gay, I am that obviously gay; look, you can all notice that I am gay, because I don’t have a problem with that. I publically demonstrate that I don’t have a problem with it. That everyone, the world may know it.”

During the coming out phase respondents also reported that non-traditional gender aesthetics are extensively consumed and applied as the gay scene offers a liminal zone for such activities and aesthetics. When this coming out phase is over, the extent of the usage of non-traditional gender aesthetics often decreases. Hence, we assume that non-traditional gender aesthetics for gay males is also a coping strategy with these turbulent times of defining one’s own sexual orientation on the one hand, and dealing with publicity on the other hand.

 

Urban change and freedom

 

Some respondents mentioned that they were more heavily involved in this form of consumption when they either moved本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。