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论文作者:英语论文论文属性:课程作业 Coursework登出时间:2010-01-12编辑:fic点击率:3545
论文字数:1840论文编号:org201001121833474535语种:英语 English地区:法国价格:$ 33
关键词:Strategic managementspecific targetselectronic technology productsiTunes music storeStrategy implementation
Chapter I Introduction
Strategic management refers to an enterprise’s or organization’s overall, long-term direction for the development, objectives, tasks and policies in a certain period of time, as well as the decision-making and the arts of management carried out by allocation of resources (Porter, M, 1996 ). It includes an enterprise’s or organization’s a series of judgments for uncertainty when it is in the completion of specific targets. Enterprises’ management strategy is the key factor to determine the success or failure of enterprises’ management activities (N. Venkat Venkatraman, 2008).
Apple Computer is headquartered in Cupertino, California, its core business is electronic technology products, currently its market share is 3.8% of the world's computers. Apple II has contributed to the personal computer revolution in the 1970s, and then Macintosh developed as its relay in the 1980s. The best-known products are its production of the Apple II, Macintosh computers, iPod digital music player and iTunes music store, it is well-known as its innovation in the high-tech enterprises.
As the world's leading IT enterprises, Apple Computer is bound to have some attractions in its strategic management, the article will take Apple Computer as an example to implement a study on its strategic management
Chapter II Analysis on Apple Computer's strategic management
2.1.....................
2.2 Strategic choice
2.3 Strategy implementation
2.3.1 ...................
2.3.2 Sale strategy
2.3.3 product strategy
2.4 Strategy evaluation
2.4.1 ............................
2.4.2 The risks brought by Apple Computer's new strategy
Chapter III Conclusion
REFERENCES
论文题目:strategic management
论文语种:英文
您的研究方向:strategic management
是否有数据处理要求:否
您的国家:法国
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论文用途:mba课程作业 Assignment
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