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eBay的策略和淘宝-网上购物在中国比赛:Strategy of EBAY and TAO BAO --The online shopping Competition in China

论文作者:留学生论文论文属性:硕士毕业论文 dissertation登出时间:2011-04-29编辑:anterran点击率:5846

论文字数:9853论文编号:org201104291119425286语种:英语 English地区:英国价格:$ 44

关键词:StrategyEBAY and TAO BAO\The online shopping Competitionin China

strategy of EBAY and TAO BAO --The online shopping Competition in China
Table of Content
Abstract 1
Tables 2
Figures 3
1. Introduction 4
2. Background 5
2.1 代写留学生论文Background of EBAY 5
2.2 Background of TAO BAO 5
3. Literature Review 6
3.1 Electronic Commerce and Its Applications 6
3.2 Implementation of Electronic Commerce 8
3.3 A Business Value Model of Electronic Commerce 11
3.4 Future of Electronic Commerce 13
4. Research Methods 13
4.1 Research Consideration 13
4.2 Justification for Research Methods 14
4.3 Research Limitation 20
5. Compare & Data analyses 20
5.1 Electronic Markets 20
5.2 How Electronic Commerce Works 21
6. Discussion & Recommendation 22
6.1 Requirement Specifications 22
6.2 Choice of System Architecture 24
6.3 Choice of Development Technologies 24
7. Conclusion 25
Bibliography 25

Abstract
E-commerce is a means of enabling and supporting the exchange of information, goods, and services between companies or between companies and their customers. It enables companies to be more efficient in their internal operations and more responsive to the needs and expectations of their customers. Organizations of all size are being forced to consider the creative use of electronic commerce not only for business redesign, but also in many cases, for survival in the emerging global marketplace. As e-commerce becomes the differentiator of success, e-commerce strategy development and implementation will be critical for any business seeking to grow and remain competitive. Strategic planning clarifies what an electronic commerce should do or focus on, with respect to the company's mission and the given business environment. This thesis presents the strategy and implementation of electronic commerce and proposes improvement strategies in the context "online" shopping websites of TAOBAO and EBAY.
Keyword: online shopping, e-business, multi-tier architecture

Tables
Table 1: A comparison of face-to-face, telephone, mail and Internet

 Face to face Telephone Mail Internet
Questionnaire    
  Use of open-ended questions  High Medium Low Low
  Ability to probe High Medium Low Low
  Use of visual aids High Poor High High
  Sensitive questions
 Medium Low High Low
Resources    
  Cost  High Medium Low Low
Sampling    
  Widely dispersed populations Low Medium High High
  Response rates High Medium Low Low
  Experimental control
 High Medium Low Low
Interviewing    
  Control of questionnaire High High Low Low/High
  Interviewer bias Possible Possible Low Low
(Source: Jobber & Fahy, 2003, p88)


Table 2: Forms of qualitative interview

 

 

 

 

 

 


(Source: Saunders & Lewis& Thornhill, 2000, p244)

Table 3: The link between sample size and sampling error

Reduction in standard error Increasing in sampl论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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