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论文作者:留学生论文论文属性:硕士毕业论文 dissertation登出时间:2011-05-04编辑:anterran点击率:7166
论文字数:10963论文编号:org201105040918549997语种:英语 English地区:美国价格:$ 44
关键词:Business StrategyStationery ManufacturersDevelop the US MarketStudy Report
A Business strategy for Stationery Manufacturers to Develop the US Market
An Independent Study Report
Presented to the
代写留学生论文Faculty of
California State Polytechnic University, Pomona
In Partial Fulfillment
Of the Requirements for the Degree
Master of Science
In
Engineering Management
By
Ting Tai Chen
March 2010
SINGATURE PAGE
INDEPENSENT STUDY: A BUSSINESS STRATEGY FOR
STATIONERY MANUFACTURERS
TO DEVELOP THE US MARKET
AUTHOR:
DATE SUBMITTED:
Abstract
Under a fast-changing market environment, the demand of customers not only tended to be unique and diversified, they also asked for low prices with good quality. In the stationery market, many retailers, in order to look for lower prices, turned to purchase products directly from manufacturers by passing “ Middle Man”. Facing certain changeable marketplace circumstance, distributor is no loner a key between stationery manufacturer and retailer. Instead of relying on distributors, stationery manufacturers have to plan a business strategy by themselves to maintain their original business and to develop their new market. BINDER MATE MFGR.CO.,LTD, a privately owned company, manufactured and specialized in office supplies, such as Plastic Files (PP products) and Ring Binders, etc. Although this company remains good relationships with old customers, it has struggled for developing new market, especially the US market. In this project, an overall business strategy has been planned for stationery manufacturers, like Binder Mate, to enter the US market. Besides the strategy, those manufacturers are suggested to improve their Supply Chain processes, like build to order and drop shipment, where they can save time, money, or resources. In addition, the productivity and efficiency can be increased via facility block layout, flow pattern, and manufacturing system. By implementing the knowledge of Facilities Planning and Supply Chain helps stationery manufacturers enhance their performance of their companies and strengthen their competitive to against rivals.
TABLE OF CONTENTS
SIGNATURE PAGE……………………………………………………2
ABSTRACT……………………………………………………………..3
TABLE OF CONTENTS……………………………………………….4
LIST OF TABLES………………………………………………………5
LIST OF FIGURES……………………………………………………..6
LIST OF PICTURES……………………………………………………7
1. The Industry and Market…………………………………………...8
2. Company Profile……………………………………………………13
3. Overall Business Strategy………………………………………….16
4. Facilities Planning………………………………………………….28
5. Supply Chain………………………………本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。