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1. Abstract

This report will take an overview of Yahoo!’s development track www.51lunwen.org/strategy/ and take a summary of its main problems which will be involved in. And some dimensions of analysis will also be provided in this part to make readers a clear clue. In order to make the analysis more scientific, some models in strategic management will be introduced into blow to provide a clear scene. Then it will be offered and analyze the reasons for these problems faced by Yahoo!. (V Feldmann, 2002) Finally, through a combination of strategic management theory knowledge, propose a framework for the strategic framework including Yahoo! should take.

本报告将以雅虎概述！的发展轨迹和存在的主要问题，将参与一个总结。和分析的一些方面还将在本部分提供读者一个清晰的线索。为了使分析更具科学性，在战略管理的一些车型将引入打击提供一个清晰的场景。然后，它将提供和分析所面临的这些问题雅虎的原因！（五费尔德曼，2002）。最后，通过对战略管理理论知识相结合，提出了一个框架，包括雅虎的战略框架！应采取。

1. Abstract 2
2. About Yahoo! 2
3. Present strategy of Yahoo! 3
4. Key issues influence Yahoo! 4
5. Strategic analysis of Yahoo! 7
5.1Yahoo!’s external environment analysis with Five-Factor model 7
5.2 internal environment analysis 8
5.3 SWOT analysis for Yahoo! 8
6. Strategy choice of Yahoo! in the future 11
6.1 Corporate-level strategy 11
6.2 business-level strategy 12
7. Conclusion 13
Reference 13

Reference

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