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has played an important role in the entrepreneurial practice, and the marketing mix on Wal-Mart has been recommended to promote the further development of the enterprise.

Reference
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Bragg, A. and Bragg, M. (2005) Developing New Business Ideas. London: Prentice Hall.
Graham Hooley, John Saunders and Nigel Piercy, 2004. Marketing Strategy and Competitive Positioning. UK: Pearson Education Limited.
Hitt, M., Ireland, R.D., Camp, S.M. and Sexton, D.L. (2002). Strategic Entrepreneurship: Creating a New Mindset. Bodmin: Blackwell Publishers.
Meyer, G. D. and Heppard, K.A. (2000) Entrepreneurship as Strategy - competing on the entrepreneurial edge. London: SAGE Publications.
Porter, M.E. (2001) Strategy and the Internet. Harvard Business Review, 23(3), pp.63-78.
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Sathe, V. (2003) Corporate Entrepreneurship: top managers and new business creation. Cambridge: Cambridge University Press.
Timmons, J. and Spinelli, S. (2004) New Venture Creation: Entrepreneurship for the 21st century. 6thed. Boston: Irwin/McGraw-Hill.
Wal-Mart Corporate (2012a) We Save People Money So They Can Live Better. [online] Available at: <https://walmartstores.com/default.aspx> [Accessed 12 March 2012] https://www.51lunwen.org/humanresource/2012/0119/1750431965.html
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